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All Journal Jurnal Ilmu Pendidikan dan Kearifan Lokal (JIPKL) NAAFI: JURNAL ILMIAH MAHASISWA
Muh Khotibul Umam
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Religion Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences

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Penerapan Strategi Pemasaran Berkelanjutan Untuk Mencapai Keunggulan Kompetitif di Akademi Komunitas Darussalam Muh Khotibul Umam; Muhammad Sidiq Purnomo
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 1 (2024): Desember: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v1i1.82

Abstract

This study discusses the impact of implementing sustainable marketing strategies and utilizing digital media on the image of Darussalam Community Academy in the eyes of the community and prospective students. This study aims to analyze how the integration of sustainability values and digital media utilization affects the image of the institution as well as identify challenges in its implementation. This research uses a descriptive qualitative method with data collection techniques through in-depth interviews, observation, and documentation studies. The collected data were analyzed using thematic analysis techniques to identify patterns and meanings of the findings. The results showed that the integration of sustainability values, such as environmental awareness, social responsibility, and transparency, as well as the utilization of digital media through platforms such as social media and websites, had a positive impact on improving the image of Darussalam Community Academy. However, there are still obstacles such as limited competent human resources, lack of consistency in strategy implementation, and limited utilization of digital analytical tools. This research emphasizes the importance of management support, continuous training, and strengthening a systematic framework to ensure the effectiveness of sustainable and digital marketing strategies at Darussalam Community Academy. With improvements in these aspects, the academy is expected to increase its competitiveness and strengthen its positive image in the future.    
TRANSFORMASI PESANTREN SALAF DALAM WAJAH MODERISASI Galuh Prabowo; Rizqi Maulana Ilmi; Muh Khotibul Umam
Jurnal Ilmu Pendidikan dan Kearifan Lokal Vol. 4 No. 1 (2024): Februari
Publisher : CV. ADIBA ASIHA AMIRA

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Abstract

Pesantren is one of the oldest education systems in Indonesia. Islamic boarding school educational institutions are said to be a great tradition in studying religious knowledge by Muslims in this country. This great tradition takes the form of Islamic religious learning carried out by Muslim communities in Islamic boarding schools in Java. This research uses qualitative research methods to explore phenomena developing in Salaf Islamic boarding schools in the context of transformation. Qualitative research is used to examine events using a certain approach. Researchers deliberately determine research targets and subjects to be studied and studied to explore related phenomena that occur. Results and Discussion Based on the curriculum or education system used, Islamic boarding schools have three types, namely traditional/Salaf Islamic boarding schools, modern Islamic boarding schools, and comprehensive Islamic boarding schools. Traditional/Salaf Islamic boarding schools still maintain their original form with the teachings of books written by 15th century scholars using the language Arab. The teaching pattern is by applying the halaqah or mangaji tudang system which is carried out in mosques.
Co-Authors galuh prabowo Muhammad Sidiq Purnomo Rizqi Maulana Ilmi