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All Journal NAAFI: JURNAL ILMIAH MAHASISWA
Lestari, Selfi
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Religion Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Makna dan Representasi Fenomena FOMO dalam Tren Hijab Turban di Media Sosial TikTok bagi Mahasiswa Ilmu Komunikasi UIN Raden Fatah Lestari, Selfi; Bernolian, Dion; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 3 (2025): April: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i2.171

Abstract

This study aims to examine the meaning and representation of the Fear of Missing Out (FOMO) phenomenon in the hijab turban trend on TikTok among Communication Studies students at UIN Raden Fatah. FOMO, a psychological condition where individuals feel anxious about being left out of popular trends, plays a significant role in influencing participation in digital trends. The hijab turban trend, which combines religious, cultural, and fashion elements, has become a prominent focus on TikTok, especially among Muslim women, including university students. Through a qualitative approach, this research explores how FOMO affects students' decision to follow the hijab turban trend and how the trend is represented in TikTok content. Interviews were conducted with students who actively engage in social media, revealing insights into the pressure to conform to digital trends, the role of social validation, and the influence of influencers and TikTok's algorithm in shaping fashion choices. The findings indicate that while the hijab turban represents a modern expression of identity, it also raises concerns about the commercialization of religious symbols and the psychological pressure to align with societal standards.
STRATEGI PUBLIC RELATION ABICANDRA ABIASA FISIP DALAM MENARIK SPONSOR MELALUI BRANDING DI INSTAGRAM Lestari, Selfi; Putri, Angelina Meylani; Abdurrahman
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 2 No. 2 (2026): NAAFI: Jurnal Ilmiah Mahasiswa
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafi.v2i2.349

Abstract

This paper discusses the Public Relation (PR) strategies implemented by Abicandra Abiasa FISIP in attracting sponsors through branding activities on Instagram. In today’s fast-paced digital era, social media has become an effective communication medium for organizations to build their image and expand networks, including establishing partnerships with external parties such as sponsors. The purpose of this paper is to identify how Abicandra Abiasa FISIP utilizes communication strategies through its Instagram account to create attractive branding, and how these strategies influence sponsors’ interest in supporting organizational activities. This study uses a qualitative descriptive method, with data collected through social media observation, interviews with the organization’s public relations division, and literature studies related to communication and Public Relations theories. The results show that Abicandra Abiasa FISIP’s branding strategy focuses on visual consistency, informative and interactive message delivery, and strengthening the organization’s positive image. Through these approaches, the organization successfully builds public trust and attracts sponsors to collaborate in various activities.
Co-Authors Abdur Razzaq Abdurahman Abdurrahman Bernolian, Dion Nugraha, Muhamad Yudistira Putri, Angelina Meylani