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All Journal NAAFI: JURNAL ILMIAH MAHASISWA Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi
Bernolian, Dion
Unknown Affiliation
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Makna dan Representasi Fenomena FOMO dalam Tren Hijab Turban di Media Sosial TikTok bagi Mahasiswa Ilmu Komunikasi UIN Raden Fatah Lestari, Selfi; Bernolian, Dion; Razzaq, Abdur; Nugraha, Muhamad Yudistira
NAAFI: JURNAL ILMIAH MAHASISWA Vol. 1 No. 3 (2025): April: JURNAL ILMIAH MAHASISWA (NAAFI)
Publisher : Pusat Penelitian dan Pengabdian (P3M) STKIP Majenang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62387/naafijurnalilmiahmahasiswa.v2i2.171

Abstract

This study aims to examine the meaning and representation of the Fear of Missing Out (FOMO) phenomenon in the hijab turban trend on TikTok among Communication Studies students at UIN Raden Fatah. FOMO, a psychological condition where individuals feel anxious about being left out of popular trends, plays a significant role in influencing participation in digital trends. The hijab turban trend, which combines religious, cultural, and fashion elements, has become a prominent focus on TikTok, especially among Muslim women, including university students. Through a qualitative approach, this research explores how FOMO affects students' decision to follow the hijab turban trend and how the trend is represented in TikTok content. Interviews were conducted with students who actively engage in social media, revealing insights into the pressure to conform to digital trends, the role of social validation, and the influence of influencers and TikTok's algorithm in shaping fashion choices. The findings indicate that while the hijab turban represents a modern expression of identity, it also raises concerns about the commercialization of religious symbols and the psychological pressure to align with societal standards.
PERAN KOMUNIKASI PEMASARAN KAOS NYENYES DALAM MENINGKATKAN PENJUALAN PADA EVENT PORNAS KORPRI 2025. STUDI KASUS KAOS NYENYES CABANG SUDIRMAN Bernolian, Dion
Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi Vol. 3 No. 1 (2026): Jurnal Buana Kata: Pendidikan, Bahasa, dan Ilmu Komunikasi
Publisher : Laboratorium Pembelajaran Bahasa, FKIP Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/buanakata.v3i1.1509

Abstract

Penelitian ini bertujuan untuk menganalisis peran komunikasi pemasaran Kaos Nyenyes cabang Sudirman dalam meningkatkan penjualan pada Event PORNAS KORPRI 2025 yang diselenggarakan di Palembang. Event yang menghadirkan peserta dari seluruh Indonesia dan 64 kementrian/lembaga ini menjadi peluang bagi semua pelaku usaha lokal untuk memperkenalkan produknya. Penelitian menggunakan pendekatan kualitatif dengan metode literatur view. Hasil penelitian menunjukkan bahwa ada empat peran komunikasi pemasaran yang efektif dalam meningkatkan penjualan baik secara online ataupun offline. Strategi tersebut meliputi pemasangan spanduk ucapan selamat datang, penyampaian pesan melalui media sosial, pembagian brosur di tempat tinggi arus pengunjung luar kota, dan interaksi langsung antara staf dan pelanggan peserta PORNAS KORPRI.   This studyaims to analyze the role of marketing communication by Kaos Nyenyes Sudirman branchin increasing sales at the 2025 PORNAS KORPRI Event heldin Palembang. This Event, which attracted participants from all over Indonesia and 64 ministries/institutions, was an opportunity for all local businesses to introducetheir products. The research uses a qualitative approach with the literature review method. The results show that there are four roles of marketing communication that are effective in increasing sales both online and offline.These strategies include putting up welcome banners, delivering messages through social media, distributing brochures in high-traffic areas for out-of-town visitors, and direct interaction between staff and PORNAS KORPRI participants. The strategiesinclude putting up welcome banners, delivering messages throughsocial media, distributing brochures in places with high traffic from out-of-town visitors, anddirect interaction between staff and PORNAS KORPRI participants.
Co-Authors Abdur Razzaq Lestari, Selfi Nugraha, Muhamad Yudistira