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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Andini Rahayu Putri
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Decision Sciences, Operations Research & Management Social Sciences Other

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Kesiapan dalam Menghadapi Bisnis Global: Studi Kasus Kopi Kenangan Gatot Subroto Kota Medan Risya Nabila Fitri; Tsaqifa Aziza Siregar; Andini Rahayu Putri; Jones Wahyu Simamora; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 4 No. 4 (2025): Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v4i4.5590

Abstract

Globalization requires Micro, Small and Medium Enterprises (MSMEs) in Indonesia to increase their competitiveness in order to be able to compete in international markets. In this context, research was conducted to analyze the level of readiness of MSMEs to face global business challenges by taking a case study of Kopi Kenangan Gatot Subroto in Medan City. The research uses a qualitative method with a structured interview approach to management and employees, which includes aspects of internal readiness, expansion strategy, operational constraints, market opportunities, use of digitalization, as well as external support from the government and business partners. The research results show that Kopi Kenangan has a high level of readiness to face the global market through the implementation of consistent product quality standards, a mature expansion strategy, and adaptation to developments in digital technology. Apart from that, brand strength, consumer loyalty and collaboration with strategic partners are also important factors that strengthen a company's competitiveness. However, challenges such as changes in global consumer tastes, cultural differences, and increasing international competition are still obstacles that need to be anticipated. Overall, this research confirms that readiness for global business requires continuous innovation, strengthening the quality of human resources, and the application of international standards that are adaptive to technological developments.
ANALISIS STRATEGI PEMASARAN BERBASIS MEDIA SOSIAL DALAM MENINGKATKAN LOYALITAS PELANGGAN Andini Rahayu Putri; Aurick Mathias Danarya; Febry Tarigan; Ondo Apostel; Hasyim
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.16327

Abstract

This study analyzes social media–based marketing strategies in enhancing customer loyalty in the digital era. The problem addressed in this research is the increasing competition among businesses and the challenge of maintaining customer loyalty amid rapidly evolving digital platforms. The objective of this study is to examine how the use of social media marketing strategies, including content creation, customer engagement, and online promotion, can influence customer loyalty. This research employs a qualitative descriptive method through literature review and case study analysis of businesses that actively utilize social media as a marketing tool. The findings indicate that social media marketing plays a significant role in building strong relationships between businesses and customers by enabling interactive communication, personalized content, and continuous engagement. Furthermore, effective use of social media platforms contributes to increased customer satisfaction, trust, and long-term loyalty. Therefore, businesses are encouraged to optimize their social media strategies to remain competitive and sustain customer retention in a dynamic market environment.
Co-Authors Aurick Mathias Danarya Dionisius Sihombing Fadli Agus Triansyah Febry Tarigan Hasyim Jones Wahyu Simamora Ondo Apostel Risya Nabila Fitri Tsaqifa Aziza Siregar