Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Febry Tarigan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Kontribusi Inovasi Bisnis dalam Meningkatkan Repeat Order di Rumah Makan & Warkop OJF Khas Melayu Padang di Kota Medan Dimas Saragih; Febry Tarigan; Kezia Simbolon; Yosi Simbolon; Dionisius Sihombing; Fadli Agus Triansyah
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.875

Abstract

This study aims to analyze the forms of innovation implemented by Rumah Makan and Warkop OJF Khas Melayu Padang in Medan City and their impact on customer satisfaction and repeat purchases. A case study approach was employed using semi-structured interviews, field observations, and document analysis. Data were analyzed qualitatively using inductive and deductive coding techniques. The findings reveal that innovations encompass product, service, and process aspects. Product innovations include the development of new menu variations, value meal packages, and frozen rendang as souvenirs. Service innovations are reflected in online ordering systems, faster service, loyalty promotions, and a more comfortable dining atmosphere. Process innovations involve centralized kitchen management, efficient ingredient storage, and the use of eco-friendly packaging. Customers generally respond positively, appreciating menu variety, digital convenience, and environmental awareness while maintaining the restaurant’s authentic taste. Innovation has proven to enhance repeat purchases through consistent product quality, friendly service, and loyalty programs. Despite challenges such as limited capital, human resource readiness, and competition, digital service innovation combined with menu development is considered most effective in improving customer satisfaction and loyalty in MSME-based culinary businesses.
ANALISIS STRATEGI PEMASARAN BERBASIS MEDIA SOSIAL DALAM MENINGKATKAN LOYALITAS PELANGGAN Andini Rahayu Putri; Aurick Mathias Danarya; Febry Tarigan; Ondo Apostel; Hasyim
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.16327

Abstract

This study analyzes social media–based marketing strategies in enhancing customer loyalty in the digital era. The problem addressed in this research is the increasing competition among businesses and the challenge of maintaining customer loyalty amid rapidly evolving digital platforms. The objective of this study is to examine how the use of social media marketing strategies, including content creation, customer engagement, and online promotion, can influence customer loyalty. This research employs a qualitative descriptive method through literature review and case study analysis of businesses that actively utilize social media as a marketing tool. The findings indicate that social media marketing plays a significant role in building strong relationships between businesses and customers by enabling interactive communication, personalized content, and continuous engagement. Furthermore, effective use of social media platforms contributes to increased customer satisfaction, trust, and long-term loyalty. Therefore, businesses are encouraged to optimize their social media strategies to remain competitive and sustain customer retention in a dynamic market environment.
Co-Authors Andini Rahayu Putri Aurick Mathias Danarya Dimas Saragih Dionisius Sihombing Fadli Agus Triansyah Hasyim Kezia Simbolon Ondo Apostel Yosi Simbolon