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Norman Fairclough's Thoughts on Linguistic Capitalism: The Technologization of Discourse and Language Management in Economy Munthe, Yesyurun; Putri , Kesia Rosalina; Sinta, Grasela; Sihombing, Octa Maria; Carolina, Venesa
Lingua : Journal of Linguistics and Language Vol. 1 No. 1 (2023): Desember 2023
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/lingua.v1i1.162

Abstract

The aim of this research is to re-examine Norman Fairclough's concepts of discourse, critical discourse on media, language, technology, and management. Despite capitalism historically bringing ideals in the name of economic improvement after the Second World War, in practice, the commodification of language and economy became inevitable. Therefore, it is crucial to incorporate Norman Fairclough's notion of critical awareness of political agendas within the language spectrum in the analysis. The language used is clear, concise, and objective, with a logical flow of information and causal connections between statements. This text presents a qualitative research method that involves collecting data from primary and secondary sources. The results demonstrate that Norman Fairclough's concept of language in the context of management, discourse, technology, music, and policy serves as a platform for discourse development and as a tool to resist the commodification of meaning and ideology in a multifaceted landscape. Furthermore, Fairclough's ideas have contributed to the critical development of discourse analysis, which not only applies to specific disciplines but also to conversations in the humanities.
PAGELARAN SENI BUDAYA ANTAR ETNIS DALAM MEWUJUDKAN MODERASI BERAGAMA Matitale, Viona Matitale; Suryanto; Jeniva, Isabella; Muslimah; Alberto, Jhonathan L; Arianti, Susi; Nurjanah, Susi; Sinaga, Enjela R; Tarigan, Solafide C; Carolina, Venesa; Esellina; Aprie; Haliza, Irma
RAMBIDEUN : Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): Rambideun: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPM Universitas Al Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51179/pkm.v7i1.2171

Abstract

Nusantara Real Work Lecture Program - Religious Moderation (KKN NMB) for Religious Universities in 2023 in Kab. Katingan takes the form of organizing community arts and culture performances for residents of the Malan Island Transmigration Settlement Unit (UPT), Buntut Village, Bali District. Malan Island. The people of UPT Malan Island come from Javanese, Sundanese, Batak, Dayak and Flores ethnic groups who have the potential for regional artistic and cultural diversity, but have not been actively displayed in public performances for a long time. The activity implementation method used Asset Based Community Development (ABCD), namely students identify and look for opportunities for assets owned by the community and then develop and empower them. This method started from an introduction where students approach residents and enter various fields including religion, education and health. Then, identified existing asset opportunities and continue implementing the work program. Every cultural asset owned by the community is developed through cultural arts performances on the eve of the Republic of Indonesia's Independence Day celebration on August 17 2023. This cultural arts performance activity aimed to bring together and develop a sense of tolerance and respect for local cultural diversity to strengthen religious moderation for the community at UPT Malan Island. This cultural parade activity brought together people who had different principles and did not want to join SP-1 and SP-2 UPT Malan Island. People from various tribes feel proud and touched because their cultural arts are displayed and appreciated by other communities in an atmosphere of harmony.