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All Journal Sevaka: Hasil Kegiatan Layanan Masyarakat
Indri Putri Nikanti
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Agriculture, Biological Sciences & Forestry Humanities Education Engineering Health Professions

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Edukasi Social Marketing Untuk Perubahan Prilaku Hidup Sehat Pada Masyarakat Desa (2024) Rina Anggraini; Novica Jolyarni; Indri Putri Nikanti
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 2 No. 4 (2024): November: Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v2i4.558

Abstract

Behavioral change toward a healthy lifestyle in rural communities remains a major challenge requiring strategic and sustainable approaches. Social marketing has proven to be an effective tool in promoting behavior change through communication, education, and empowerment. This study aims to examine the application of social marketing education to improve health awareness and behaviors among rural communities, focusing on hygiene, balanced nutrition, and prevention of infectious diseases. The research uses a qualitative descriptive approach involving observation, interviews, and secondary data analysis from governmental and non-profit health promotion programs. The findings indicate that community-based social marketing, supported by local leaders and media, successfully increased participation in health and nutrition activities by up to 68%. The study concludes that social marketing education can effectively promote healthy behavioral changes when integrated with local cultural values and active community engagement.
Peningkatan Kepatuhan Konsumsi Tablet Fe Pada Ibu Hamil Melalui Peran Tenaga Kesehatan Di Wilayah Kerja Puskesmas Kabupaten Asahan Tahun 2023 Nur Indah Nasution; Indri Putri Nikanti
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 2 No. 1 (2024): Februari : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v2i1.53

Abstract

Iron plays a crucial role in fetal growth, making its consumption essential for pregnant women. This community service journal discusses initiatives to enhance adherence to iron tablet consumption among pregnant women, involving the active participation of healthcare professionals in the Puskesmas Kabupaten Asahan area in 2023. The research aims to identify factors influencing pregnant women's adherence to iron tablet consumption and to develop intervention strategies involving healthcare professionals. The research methodology employs a participatory approach, engaging healthcare professionals and pregnant women as research subjects. Results indicate that factors such as knowledge, motivation, and social support significantly contribute to improving adherence to iron tablet consumption among pregnant women. Intervention approaches involving active roles of healthcare professionals, such as counseling, regular monitoring, and emotional support, have proven successful in increasing adherence levels. These findings serve as a foundation for developing more effective intervention programs to enhance the health of pregnant women in the working area of Puskesmas Kabupaten Asahan in 2023.
Co-Authors novica jolyarni Nur Indah Nasution RINA ANGGRAINI