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All Journal JURNAL PENDIDIKAN IPS Jurnal Manajemen dan Akuntansi (JAME)
Nurul Apriliani
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Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PROMOSI DI MEDIA SOSIAL DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SKINCARE LUXURY GLOW Nurul Apriliani; Irwansyah; Lilis Marlina
Jurnal Manajemen dan Akuntansi (JAME) Vol. 1 No. 2 (2024): Jurnal Manajemen dan Akuntansi (JAME)
Publisher : STIE Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69666/jame.v1i2.9

Abstract

Pola hidup yang terus berkembang di zaman modern membuat setiap orang memperhatikan penampilan yang baik, terlebih wanita yang saat ini selalu menginginkan penampilan yang cantik dan menarik untuk menunjang setiap aktifitasnya. Perkembangan produk kosmetik memberikan peluang bisnis bagi para produsen kosmetik atau produk yang masuk secara legal maupun ilegal, sehingga konsumen dapat memilih produk kosmetik yang terbaik bagi dirinya, dan produk tersebut dapat diperoleh dengan mudah di pusat-pusat perbelanjaa Penelitian ini dilakukan dengan tujuan untuk mengetahui Pengaruh Promosi Di Media Sosial Dan Word Of Mouth Terhadap Keputusan Pembelian Skincare Luxury Glow .Penelitian ini merupakan penelitian kuantitatif deskriptif, dengan sampel yang digunakan dalam penelitian ini adalah 75 responden menggunakan metode Purposiv sampling pengambilan sampel dengan menggunakan beberapa pertimbangan tertentu sesuai dengan kriteria. Metode analisis yang digunakan adalah analisis regresi linear berganda untuk menguji pengaruh variabel independen terhadap variabel dependen. Teknik pengumpulan data dilapangan dengan menggunakan kuesioner dan diolah menggunakan SPSS 23.Hasil penelitian ini menunjukkan bahwa hasil perhitungan secara parsial (t) bahwa Promosi Di Media Sosial Dan Word Of Mouth berpengaruh Terhadap Keputusan Pembelian Skincare Luxury Glow). Sedangkan hasil perhitungan secara simultan (f) Promosi Di Media Sosial Dan Word Of Mouth berpengaruh secara signifikan Terhadap Keputusan Pembelian Skincare Luxury Glow.
The Use of Gadgets in Supporting the increase in Motivation and Learning Outcomes of Social Studies in Seventh Grade Students at SMP Nurul Apriliani; Nuryana Nuryana; Yunita Yunita
JURNAL PENDIDIKAN IPS Vol. 15 No. 1 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i1.2624

Abstract

Teaching and learning activities are the most important activities in the school environment. But in learning activities themselves, there needs to be innovation so that students do not feel bored during learning activities and can increase student motivation and learning outcomes. One of the learning innovations can come from learning techniques, methods or media. Currently, technology is increasingly sophisticated and advanced, for example gadgets which are now not only used as a means of communication but can also be used as a supporting medium for learning that is more interesting and innovative by utilizing sophisticated features in it. In this study, an analysis of the learning system in social studies subjects was carried out, then the application of gadget media in conducting learning, for example for tests, finding learning resources and so on. With the aim of supporting learning as well as efforts to increase motivation and learning outcomes of social studies in class VII at SMP Negeri 8 Cirebon City. The results of the study are expected to contribute and input for educators in creating an increase in motivation and student learning outcomes especially in social studies subjects.
Co-Authors IRWANSYAH Lilis Marlina nuryana nuryana Yunita Yunita