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All Journal Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam QANUN: Journal of Islamic Laws and Studies
Widadi
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Religion Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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DAKWAH KRITIS TOKOH BAIDURI DALAM SERIAL BIDAAH Maftukhatul Azizah; Widadi; Taufikkurrohman, Diki; Luluk Fikri Zuhriyah
QANUN: Journal of Islamic Laws and Studies Vol. 3 No. 2 (2025): QANUN: Journal of Islamic Laws and Studies, Maret 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/qanun.v3i2.671

Abstract

Penelitian ini membahas representasi keberanian dakwah dalam tokoh fiktif Baiduri dalam serial Malaysia berjudul Bidaah. Serial ini menggambarkan resistensi terhadap penyimpangan agama yang dilakukan oleh pemimpin sekte berkedok simbol keagamaan. Penelitian ini bertujuan untuk menganalisis bagaimana karakter Baiduri menjadi agen dakwah kritis melalui keberanian menolak pengkultusan, melindungi keluarga, membentuk kolaborasi perlawanan, serta mempertahankan prinsip Islam di bawah tekanan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik analisis isi dan naratif, serta menggunakan perspektif dakwah kritis sebagai kerangka teoritik. Hasil penelitian menunjukkan bahwa tokoh Baiduri merepresentasikan bentuk dakwah simbolik dan transformatif yang menggabungkan kejujuran, keteguhan, empati, dan kritik terhadap kekuasaan religius yang menyimpang. Media fiksi, dalam hal ini serial Bidaah, terbukti efektif sebagai ruang alternatif dakwah yang mampu membangun kesadaran sosial dan spiritual secara reflektif dan kontekstual. Kajian ini membuka ruang baru bagi pengembangan teori dan praktik dakwah melalui media populer serta memperkuat narasi peran perempuan sebagai subjek aktif dalam perjuangan keislaman.
Digital Populism in Islamic Da’wah: A Rhetorical Analysis of @iqdammuhammad’s Instagram Communications Siti Waqiatul Hasanah; Widadi; Danil Kiromah; Syifa Aghniya Ridwan; Abdullah Sattar
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v9i1.3728

Abstract

This study discusses the process of public communication in da'wah conducted through the Instagram account @iqdammuhammad, focusing on the application of Aristotle's rhetorical strategies, which include ethos, pathos, and logos. The background of this research stems from the phenomenon of persuasive communication strategies in accordance with the characteristics of social media and audience preferences, particularly among young people. This study aims to analyze how these three rhetorical elements are implemented in Gus Iqdam's da'wah content and how their application affects the effectiveness of public communication in disseminating religious messages. The research method used a descriptive qualitative approach with content analysis techniques on several posts that represent the preaching communication strategy on the account. The results of the study show that ethos is reflected through scholarly credibility, a religious image, and consistency in delivering messages. Pathos is seen through a communicative delivery style, use of humor, and engaging visuals, creating an emotional connection with the audience. Logos appears through arguments based on religious texts and rational explanations relevant to daily life. The integration of these three rhetorical aspects contributes to increased audience engagement and the cognitive and affective reception of preaching messages. In conclusion, the study affirms that utilizing Aristotle's rhetorical strategies in digital preaching can enhance the effectiveness of public communication on Instagram.
Co-Authors Abdullah Sattar Danil Kiromah Luluk Fikri Zuhriyah. Maftukhatul Azizah Siti Waqiatul Hasanah Syifa Aghniya Ridwan Taufikkurrohman, Diki