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All Journal TADBIR: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Madani: Multidisciplinary Scientific Journal
Naad, Darul
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Efektifitas Pelayanan Haji Dan Umroh Dalam Meningkatkan Kepuasan Jamaah Naad, Darul; Nawaf, Azmi; Ginting, Abdul Fikri; Sazali, Hasan; Azwar, Muhammad; Utami, Tri Niswati
Tadbir: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Vol 6, No 2 (2024): TADBIR: JURNAL MANAJEMEN DAKWAH FDIK IAIN PADANGSIDIMPUAN
Publisher : FDIK IAIN Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tadbir.v6i2.13757

Abstract

Penelitian ini bertujuan untuk menyoroti kualitas layanan haji dan umrah di Indonesia, dengan fokus pada peran digitalisasi, kebijakan pemerintah, dan manajemen layanan dalam meningkatkan kepuasan jamaah. Pelayanan berkualitas, seperti akomodasi yang nyaman, transportasi yang efisien, dan bimbingan profesional, terbukti signifikan dalam menciptakan pengalaman ibadah yang optimal. Digitalisasi, melalui sistem seperti SISKOHAT dan SISKOPATUH, mempermudah pengelolaan data dan akses informasi secara real-time, memberikan kemudahan bagi jamaah dalam persiapan dan pelaksanaan ibadah. Penelitian ini juga menyoroti peran kebijakan pemerintah yang mendukung keselamatan dan kenyamanan jamaah melalui penyediaan fasilitas kesehatan, pelatihan petugas, dan inovasi digital. Dengan menggunakan metode evaluasi literatur yang melibatkan studi-studi sebelumnya, hasil penelitian ini menunjukkan bahwa antara kombinasi pelayanan berkualitas, adaptasi teknologi, dan kebijakan yang tepat dapat secara signifikan meningkatkan kepuasan jamaah. Kesimpulannya, peningkatan kualitas layanan yang berkesinambungan diperlukan untuk memastikan jamaah dapat melaksanakan ibadah dengan khusyuk, aman, dan nyaman.
Strategi Penggunaan Instagram Reels dalam Meningkatkan Engagement Konten Dakwah di Kalangan Mahasiswa UINSU Nawaf, Azmi; Naad, Darul; Hambali, Muhammad; Sikumbang, Ahmad Tamrin
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

The advancement of digital technology, particularly social media, has transformed the way dakwah is delivered, especially among the younger generation. This study focuses on the use of Instagram Reels as a platform to increase engagement with dakwah content among UINSU students. The problem addressed in this research is how appropriate strategies can be employed to attract audience attention and enhance involvement in dakwah content. Through a qualitative approach, data were collected from literature reviews and observations of UINSU students' use of Instagram Reels. The findings indicate that dakwah content presented in short video formats (15-30 seconds) with clear and creative messages effectively captures students' attention. Factors such as message relevance, interactivity, and creativity in content presentation play crucial roles in boosting engagement. Content addressing current issues relevant to students' daily lives, along with encouraging active audience participation, achieved higher interaction levels. Additionally, the timing of posts also significantly influences the success of attracting the audience. The conclusion of this study emphasizes that Instagram Reels holds substantial potential as an effective medium for dakwah to enhance engagement. Therefore, dakwah content creators are encouraged to implement strategies that focus on authenticity, relevance, and creativity to convey religious messages effectively in the digital era. This research is expected to provide insights for preachers and practitioners of dakwah in formulating more innovative and adaptive communication approaches tailored to the characteristics of the younger generation.
Co-Authors Ahmad Tamrin Sikumbang Baehaqi Ginting, Abdul Fikri Hasan Sazali Muhammad Hambali, Muhammad Nawaf, Azmi Utami, Tri Niswati