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Membangun UMKM Tangguh di Era Digital: Studi Pendampingan Holistik Komunitas Jogomukti Rochmadi, Tri; Mulyandari, Rita; Ardiyaningrum, Martalia; Miju, Sarwo; Ibnu Rosadi, Septian; Wahyudi, Angga Dwi; Nurlani, Wa Ode; Saputri, Isna Deayanti
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 6 (2025): November 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v5i6.873

Abstract

Perkembangan teknologi digital membuka peluang besar sekaligus menghadirkan tantangan bagi Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya di wilayah pedesaan. Program pengabdian masyarakat ini dilaksanakan bersama Komunitas Sedulur Jogomukti di Kalurahan Jogotirto dengan tujuan membangun ketahanan UMKM melalui pendekatan holistik. Metode pelaksanaannya menggunakan studi kasus partisipatif dengan empatmodul utama, yaitu literasi digital dan pemasaran, inovasi produk dan branding, manajemen keuangan sederhana, serta keamanan siber dan mitigasi bencana. Hasil pendampingan awal menunjukkan pemahaman pelaku UMKM pada aspek manajemen produksi (79%) dan kapasitas UMKM (77%), diikuti oleh pemasaran digital (62%) dan manajemen keuangan (65%). Sementara itu, kesadaran mengenai keamanan siber dan mitigasi bencana masih relatif rendah (60%). Hasil ini menunjukkan bahwa pelaku UMKM dari Sedulur Bakul Jogomukti memerlukan perhatian dan pendampingan agar UMKM bisa naik kelas dan menjadi UMKM yang tangguh di tengah-tengah persaingan yang ketat dan ancaman bencana yang tidak bisa diprediksi
PENINGKATAN PENGETAHUAN DAN KETERAMPILAN UMKM JOGOMUKTI MENGGUNAKAN WEBSITE UNTUK UMKM NAIK KELAS DAN TANGGUH Rochmadi, Tri; Mulyandari, Rita; Ardiyaningrum, Martalia; Miju, Sarwo; Rosadi, Septian Ibnu; Wahyudi, Angga Dwi; Nurlani, Wa Ode; Saputri, Isna Deayanti
Jurnal Abdi Insani Vol 12 No 11 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i11.3249

Abstract

The rapid development of digital technology has driven transformation in the Micro, Small, and Medium Enterprises (MSMEs) sector, including the Sedulur Jogomukti community in Jogotirto Village, which still faces limitations in marketing, financial management, and cybersecurity awareness. These conditions formed the basis for implementing an assistance program to enhance the capacity and resilience of MSMEs in the digital era. This study aims to analyze the improvement of MSME competencies through a comparison of pre-test and post-test results after the program. The method applied was a participatory case study consisting of four stages: problem analysis, website development, training and mentoring, and evaluation. Data were collected from 40 MSME participants using a Likert scale questionnaire administered before and after the intervention. The results indicated a significant increase across all measured aspects, including production management, digital marketing, financial management, as well as cybersecurity and disaster risk mitigation. Digital marketing, financial management, and cybersecurity recorded the most substantial improvements compared to the initial conditions. These findings confirm that a holistic mentoring program through the utilization of websites can strengthen both the competitiveness and resilience of MSMEs in facing digital challenges.