Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Trends Economics and Accounting Research International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Rayu Sri Wahyuni
Unknown Affiliation
Humanities Economics, Econometrics & Finance Energy Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
DIGITAL MARKETING TRAINING TO INCREASE INDUSTRIAL SALES IN MARINDAL VILLAGE Sugito; Dina Hastalona; Anto Tulim; Rayu Sri Wahyuni; Taufik Azmi Harahap; Purnaa Sari Tarigan
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 5 No. 3 (2025): November 2025 - February 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v5i3.4106

Abstract

This Community Service (PKM) activity aims to increase the capacity of small and medium enterprises (SMEs) in Marindal Village to utilize digital marketing as a marketing strategy to expand their market and increase sales. The methods used included situational analysis, training, mentoring, and evaluation using pre- and post-test instruments. The results of the activity showed a significant increase in participants' understanding of digital marketing concepts (28% to 90%), business account creation skills (15% to 80%), and digital content creation skills (10% to 75%). In addition, there was a shift in marketing patterns from conventional to digital-based systems, which resulted in increased product visibility and business confidence in managing their businesses. However, challenges such as limited internet infrastructure, low digital literacy among some participants, and a lack of consistent promotions remain obstacles that need to be overcome. This PKM activity concluded that implementing digital marketing is an effective strategy in increasing the competitiveness of SMEs, with the note that ongoing mentoring and digital infrastructure support are needed.
Pengaruh Kepemimpinan, Komitmen dan Motivasi Terhadap Kinerja Dosen Universitas Rayu Sri Wahyuni; Budhi Atmadi; Masniarty Siagian; Nanda Destilan Sepada Harahap; Lilis Marini Elsera Tambunan; Musmuliadi; Eddi Suprayitno; Supar Wasesa; Efendy Sadly
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1058

Abstract

This research aims to determine the influence of leadership, commitment and motivation on lecturer performance at Medan Microskills University, both simultaneously and partially. This research uses a population, where the subjects of this research are 40 permanent lecturers at Medan Mikroskil University. The analysis used to test this research hypothesis is multiple linear regression analysis. Based on the research results of the First Hypothesis, Leadership and Motivation partially have a significant effect on the performance of Lecturers at Mikroskil University Medan, while commitment has no effect on Lecturer Performance at Mikroskil University Medan. Simultaneously, leadership, commitment and motivation have a significant effect on lecturer performance at Medan Mikroskil University. The Adjusted R Square value of 77.6% means that Lecturer Performance can still be explained by Leadership Quality, Commitment and Motivation. Meanwhile, the remaining 22.4% was influenced by other variables not examined in this research.
Co-Authors Budhi Atmadi Dina Hastalona Eddi Suprayitno Efendy Sadly Lilis Marini Elsera Tambunan Masniarty Siagian MUSMULIADI Nanda Destilan Sepada Harahap Purnaa Sari Tarigan SUGITO Supar Wasesa Taufik Azmi Harahap Tulim, Anto