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All Journal Journal of Trends Economics and Accounting Research Jurnal Multidisiplin Sahombu
Rayu Sri Wahyuni
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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Pengaruh Kepemimpinan, Komitmen dan Motivasi Terhadap Kinerja Dosen Universitas Rayu Sri Wahyuni; Budhi Atmadi; Masniarty Siagian; Nanda Destilan Sepada Harahap; Lilis Marini Elsera Tambunan; Musmuliadi; Eddi Suprayitno; Supar Wasesa; Efendy Sadly
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1058

Abstract

This research aims to determine the influence of leadership, commitment and motivation on lecturer performance at Medan Microskills University, both simultaneously and partially. This research uses a population, where the subjects of this research are 40 permanent lecturers at Medan Mikroskil University. The analysis used to test this research hypothesis is multiple linear regression analysis. Based on the research results of the First Hypothesis, Leadership and Motivation partially have a significant effect on the performance of Lecturers at Mikroskil University Medan, while commitment has no effect on Lecturer Performance at Mikroskil University Medan. Simultaneously, leadership, commitment and motivation have a significant effect on lecturer performance at Medan Mikroskil University. The Adjusted R Square value of 77.6% means that Lecturer Performance can still be explained by Leadership Quality, Commitment and Motivation. Meanwhile, the remaining 22.4% was influenced by other variables not examined in this research.
The Influence of Content Marketing Strategy on Consumer Engagement on Social Media Platforms Sugito, Sugito; Anto Tulim; Erbin Sitorus; Taufiq Azmi Harahap; Rayu Sri Wahyuni
Jurnal Multidisiplin Sahombu Vol. 5 No. 07 (2025): Jurnal Multidisiplin Sahombu, November (2025)
Publisher : Sean Institute

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Abstract

Study This aim is to analyze influence strategy marketing content towards engagement consumers on the TikTok platform in context fashion industry. TikTok as a short video- based media own strong visual characteristics and level high interaction, so​ strategy content become factor determinant in interesting attention as well as build involvement users. Research This use approach quantitative with method survey through distributed Likert 1–5 questionnaire to users TikTok active 18–40 years old​ follow and consume fashion content. The sampling technique used is combined purposive sampling with stratified sampling based on gender and group age. Data analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS) to test influence variables quality content, consistency uploads, relevance content, and visual elements on consumer engagement. Research results show that all over dimensions strategy marketing content has influence positive and significant on engagement. Visual elements and quality content proven become the most dominant factor, followed by relevance content and consistency uploads. In addition, engagement was found play a role as an important mediator that connects strategy marketing content with purchase intention. Findings This support the theory of Media Richness, Source Credibility, Uses and Gratifications, and the Hierarchy of Effects Model in context short video- based digital marketing. In practical, research This give recommendation for fashion brands to prioritize visual quality, storytelling, and design encouraging content​ interaction organic use increase engagement and potential purchase. Research this also provides opportunity to study advanced with enter variables moderation and behavioral data current TikTok.
Co-Authors Budhi Atmadi Eddi Suprayitno Efendy Sadly Erbin Sitorus Lilis Marini Elsera Tambunan Masniarty Siagian MUSMULIADI Nanda Destilan Sepada Harahap Sugito Sugito Supar Wasesa Taufiq Azmi Harahap Tulim, Anto