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PENGARUH ORIENTASI PASAR DAN KAPABILITAS INOVASI DALAM MENINGKATKAN NILAI PELANGGAN SERTA DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PERUSAHAAN Eddi Suprayitno
Inovasi Vol 14 No 2 (2017): Jurnal Inovasi Oktober 2017
Publisher : Badan Penelitian dan Pengembangan Provinsi Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

D.I. Yogyakarta is place produce have batik motif and result impact competitive inter place produce have batik motif and international. The main problem faced by Yogya batik is the low customer value of batik Yogya, thus reducing the competitiveness of Yogya batik. This Matter is caused batik industry of Yogya unable to read and analysis change of market that is in fulfilling requirement and desire of this market research. The purpose of this study is to uncover the market orientation and innovation capabilities Yogya batik industry in increasing customer value and competitive advantage. Results of the analysis showed that; market orientation, innovation capabilities Yogya batik industry in the low category. Batik Yogya industry has not been able to identify the needs and desires of customers primarily in the design style and color as well as changes in customer demand. Yogya Batik is still less innovative in product development such as; Product modification, product design and product variety and inefficient production processes. Jogja batik customer value is still dominantly Inferior Customer Value. Yogya Batik industry is still unable to compete with Solo and Pekalongan batik. Batik industry in D.I. Yogayakarta to enhance the competitive advantage necessary for innovation in design pattern (motif), and the color as well as customize what the customer wants and needs batik. Keywords: Market Orientation, Capability Innovation, Customer Value, Competitive Advantage
Analisis Kinerja Keuangan UMKM dengan Menggunakan Metode Fintech Aplikasi Keuangan : (Studi Kasus Desa Sambirejo Timur) Fitria Sani; Eddi Suprayitno; Jurkarnain Jurkarnain
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 1 (2025): Maret : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i1.6713

Abstract

The purpose of this study is to see how the Si Apik android-based application can be applied to MSMEs to meet the needs of the accounting system when they make financial statements. This study studies the Micro Enterprises of East Samirejo Village located in Ercut Sei Tuan District. This Micro Business has an Android smartphone with at least 3GB of RAM and has been operating for at least three years. Micro Enterprises may also not have financial records manually. Qualitative descriptive research is of its kind. Data and information collection techniques include observation, interviews, and documentation with data analysis. The results of the study show that Micro Business actors can use the Si Apik application to record transactions and report finances easily and simply. The app can also be used on a daily basis, and micro entrepreneurs can report their finances with standards, which makes it easier for them to apply for capital loans to financial institutions.
Pengaruh Kepemimpinan, Komitmen dan Motivasi Terhadap Kinerja Dosen Universitas Rayu Sri Wahyuni; Budhi Atmadi; Masniarty Siagian; Nanda Destilan Sepada Harahap; Lilis Marini Elsera Tambunan; Musmuliadi; Eddi Suprayitno; Supar Wasesa; Efendy Sadly
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1058

Abstract

This research aims to determine the influence of leadership, commitment and motivation on lecturer performance at Medan Microskills University, both simultaneously and partially. This research uses a population, where the subjects of this research are 40 permanent lecturers at Medan Mikroskil University. The analysis used to test this research hypothesis is multiple linear regression analysis. Based on the research results of the First Hypothesis, Leadership and Motivation partially have a significant effect on the performance of Lecturers at Mikroskil University Medan, while commitment has no effect on Lecturer Performance at Mikroskil University Medan. Simultaneously, leadership, commitment and motivation have a significant effect on lecturer performance at Medan Mikroskil University. The Adjusted R Square value of 77.6% means that Lecturer Performance can still be explained by Leadership Quality, Commitment and Motivation. Meanwhile, the remaining 22.4% was influenced by other variables not examined in this research.
Pengaruh Komunikasi, Lingkungan Kerja dan Pengembangan Pegawai Terhadap Motivasi Kerja Pegawai Dikantor Camat Bendahara Kabupaten Aceh Tamiang Fakhrurrazi Syamsuyar; Mara Timbul Daulay; Amin Saragih; Mukhtar Hadi; M. Ilham Malik; Eddi Suprayitno
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1061

Abstract

The aims of this study are: (1) To determine the effect of communication on employee work motivation at the Kantor Camat Bendahara Kabupaten Aceh Tamiang. (2) To determine the effect of the work environment on the motivation of employees at the Kantor Camat Bendahara Kabupaten Aceh Tamiang. (3) To determine the effect of employee development on employee work motivation at the Kantor Camat Bendahara Kabupaten Aceh Tamiang. (4) To determine the effect of communication, work environment and employee development on employee work motivation at the Kantor Camat Bendahara Kabupaten Aceh Tamiang. This research was conducted at the Kantor Camat Bendahara Kabupaten Aceh Tamiang. With a population of 38 people. The sample in the study was determined by total sampling technique, so that the sample used was the entire population, which was 38 people. Data collection techniques used non-test methods, with questionnaire research instruments and library studies. Data analysis using SPSS with descriptive analysis and regression analysis. From the results of the analysis obtained: (1) There is a positive and significant influence of the communication variable on the work motivation of employees at the Kantor Camat Bendahara Kabupaten Aceh Tamiang. (2) There is no positive and significant effect of the work environment variable on the work motivation of employees at the Kantor Camat Bendahara Kabupaten Aceh Tamiang. (3) There is an effect of employee development on employee work motivation at the Kantor Camat Bendahara Kabupaten Aceh Tamiang. (4) There is an effect of communication, work environment and employee development on employee work motivation at the Kantor Camat Bendahara Kabupaten Aceh Tamiang.