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All Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Multidisiplin West Science
Capriyansyah, Rizky Jaya
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Social Media dan Store Atmosphere Terhadap Purchasing Decision yang Dimediasi Oleh Brand Trust Pada Mcdonald’s (Studi Kasus Pelanggan Mcdonald’s Pada Wilayah Tangerang Selatan) Ardana, Rizki Mulya; Zhorif, Rozaan; Capriyansyah, Rizky Jaya
Jurnal Multidisiplin West Science Vol 4 No 10 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i10.2742

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh store atmosphere terhadap keputusan pembelian, serta peran media sosial dan kepercayaan konsumen dalam menarik perhatian mahasiswa dan pekerja profesional di wilayah Tangerang Selatan. Populasi penelitian mencakup konsumen McDonald's di Bintaro Jaya, sedangkan sampel yang diambil adalah 102 responden menggunakan teknik non probability sampling dengan metode convenience sampling. Data dikumpulkan melalui survei online menggunakan kuesioner yang dirancang untuk mendeteksi minat, sikap, dan kebiasaan responden. Analisis data dilakukan menggunakan metode PLS-SEM untuk mengidentifikasi hubungan antara variabel laten. Hasil penelitian menunjukkan adanya pengaruh signifikan store atmosphere, media sosial, dan kepercayaan konsumen terhadap keputusan pembelian, memberikan wawasan penting bagi perusahaan dalam merancang strategi pemasaran yang efektif.
Optimalisasi Penjualan Toko Sembako Dengan Metode Linear Programming (Studi Kasus: Toko Pede) Capriyansyah, Rizky Jaya; Haludin, Guntur; Ardana, Rizky Mulya; Zhorif, Rozaan; Putra, Bintang Adi; Rasendrya, Rizkhiar Zaki
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 17 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13918038

Abstract

Optimal sales is the main goal in a business, which is to achieve sales goals. SME staple food store is a store engaged in selling basic necessities. SME staple food stores were established in 2016 selling various household needs. Using linear programming, this research seeks to identify the best product combination for achieving maximum outcomes. Linear programming, the technique utilized in this study, has potential applications in the sales household needs using a simplex model using a data processing application with Qm For Windows to get the best answer and finally make some money. Optimal sales achieved by SMEs were demonstrated by the findings staple food stores were Rp. 9,750,000 and 12kg LPG Gas as many as 150 tubes, 3 kg LPG Gas as many as 690 tubes, Mineral Gallons as much as 1200 gallons, and Eggs as much as 225 kg. SME staple food stores sell various kinds of household that are primary, secondary and tertiary needs. SME staple food stores sell approximately 200 kinds of goods. SME staple food stores have 10 best selling items, but we only focus on 4 products, namely, LPG Gas, Eggs, and Gallons which provide 70% of profit contribution.
Co-Authors Ardana, Rizki Mulya Ardana, Rizky Mulya Guntur Haludin Putra, Bintang Adi Rasendrya, Rizkhiar Zaki Zhorif, Rozaan