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Analysis of the Influence of Brand Experience on Smartphone Customer Loyalty in Indonesia Cahyani, Indah Dwi; Setyaning, Aldilla Nadhira Ayu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1: Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7146

Abstract

This research analyzes the influence of brand experience, perceived quality, brand trust, and brand loyalty on smartphone consumers in Indonesia. This research was motivated by the intense competition in the Indonesian smartphone market, so it is important to understand the factors influencing consumer loyalty to brands. This research used a quantitative approach with the Structural Equation Model (SEM) method and data collection through purposive sampling. Data samples were taken from Indonesian smartphone consumers aged 20 to 34, with 280 respondents. This research has five hypotheses, and four of them are accepted. However, perceived quality does not positively and significantly affect brand loyalty.
Strategies for Developing an Adaptive Curriculum to Address Social and Technological Challenges for Improving Education Quality Cahyani, Indah Dwi; Hafizo; M. Mawardi; Riyanti; Abdurrahmansyah
The Future of Education Journal Vol 4 No 8 (2025): #2
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i8.1186

Abstract

This study examines strategies for developing an adaptive curriculum that responds to social and technological challenges in Indonesia. This qualitative research employed a systematic literature review method by analyzing scientific articles and educational policy documents. The population consisted of relevant articles and policies selected through strict criteria, with a sample of 20 journals. The analysis technique used thematic content analysis. The findings reveal several key strategies: participatory and flexible curriculum management, the development of inclusive curricula for special needs and cultural diversity, and the integration of AI-based adaptive learning technologies. The challenges include limited infrastructure, low digital literacy among teachers, resistance to change, and issues related to data ethics. The conclusion emphasizes that effective collaboration among schools, the government, and industry is essential for bridging educational gaps and aligning the curriculum with the needs of the modern workforce. Future research is recommended to include empirical validation and practical applications.