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All Journal Nomosleca Jurnal Komunikasi dan Kajian Media Jurnal Komunikasi Nusantara Progress in Social Development
Yulistiowati, Irma Mufita
Program Studi Ilmu Komunikasi Universitas Merdeka Malang
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Journal : Nomosleca

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PROGRAM BERBAHASA WALIKAN DI JTV MALANG Yulistiowati, Irma Mufita
Jurnal Nomosleca Vol 4, No 2 (2018): Oktober 2018
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v4i2.2544

Abstract

Abstract News program is a review of facts and events reports that have news value that is unusual, factual, essential, and broadcast through the media periodically. Local television efforts to attract the audience is presenting the language of the people of Malang, the language of Walikan by reversing the word from behind. This research uses descriptive qualitative method with the presentation of descriptive analysis in the form of language, the way the subject of research is concerned with the problem under study which is also the data. Qualitative data can be words, sentences or narratives, both obtained from in-depth interviews and observations. Local television news program in preserving the language walik Malang City also through some process in its production that is looking for news. Furthermore, the stages of collecting news materials and the stage of writing a news script through the stage of editing news and views. Analysis of local television news programs in preserving the language walik Malang has been successfully seen from the intensity of news provided and the content of existing news. And the technique of presenting the news in such a way as to use the Malangan Language to make interesting and impact the preservation of malangan language in the community indirectly. From non technical aspects related to the close communication between news crew. Analysis of feedback from JTV Malang Bureau viewers is also very necessary in maintaining, to be able to continue to preserve the culture of malangan language for later generations. Keywords : News, Walikan Language and Local Television.DOI : https://doi.org/10.26905/nomosleca.v4i2.2544
Pengaruh Penggunaan Fitur Shopee Games terhadap Customer Engagement pada Kalangan Mahasiswa di Kota Malang Molyo, Priyo Dari; Yulistiowati, Irma Mufita; Zulhilmi, Fajar
Jurnal Nomosleca Vol 7, No 1 (2021): April, 2021
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v7i1.5541

Abstract

In the midst of the increasing number of people to fulfill their needs by shopping online, there are dozens of e-commerce providers that offer the same service, namely accommodating sellers to be able to sell online, this is a challenge for e-commerce players to scramble for attention so that consumers choose e- commerce as a "subscription shop" and changing from consumers to customers. Shopee as one of the e-commerce comes with different things, namely the shoope games feature, the shopee games feature is a feature in which consumers can play interesting games and get prizes or rewards from their efforts to play these games, the prizes obtained can help make it easier In terms of shopping, the examples are discount vouchers and free shipping, in certain events the prizes provided are not in the form of a car or umrah. The shop feature is made so that consumers feel at home for a long time in the shop application, and there will be customer engagement or an attachment relationship with the customer so that customer loyalty will emerge. The purpose of this study was to determine the effect of Shopee Games features on Customer Engagement among students in Malang City. By using this type of quantitative research with a descriptive approach, the sampling technique used in this study was purposive sampling, the sample was taken as many as 35 respondents, and this study used simple regression as data analysis and also hypothesized. The results obtained by the author is the Shopee Games feature on Customer Engagement among Students in Malang City. So it can be concluded that testing the hypothesis which states that the influence of the Shopee games feature on the variable customer engagement among students in Malang is acceptable. Keywords: E-Commerce, Game Fitures, Costumer EngagementDOI : https://doi.org/10.26905/nomosleca.v7i1.5541
Co-Authors Aditya, Feriz Rizki Fatmasari Endayani Priyo Dari Molyo ROCHMAD EFFENDY, ROCHMAD Wibowo, Aryo Prakoso Zulhilmi, Fajar