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Pemasaran Secara Digital Virgin Coconut Oil Sebagai Minyak Berkhasiat Obat di Desa Tanah Timbul Permata, Cahaya; Hasibuan, Muhammad Rifky Azhar; Hidayah, Muhammad Hafiz Fajar; Al-Rasyid, Harun; Afifah, Nabila Yun; Arnita, Lisna
Journal Of Human And Education (JAHE) Vol. 4 No. 5 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i5.1617

Abstract

Desa Tanah Timbul memiliki potensi besar dalam produksi Virgin Coconut Oil, yang dihasilkan oleh salah satu UMKM setempat. Meskipun kualitas VCO yang dihasilkan sangat baik, produk ini belum dipasarkan secara luas karena keterbatasan dalam strategi pemasaran. Penelitian ini bertujuan untuk meningkatkan kemampuan pelaku UMKM dalam memasarkan produk VCO melalui pemanfaatan digital marketing. Penelitian ini menggunakan metode Community Based Research melalui pelatihan pemasaran digital yang melibatkan media sosial dan e-commerce, pelaku UMKM diperkenalkan dengan teknik pemasaran modern, termasuk pembuatan konten visual, penggunaan media sosial, dan pengelolaan toko online. Hasil pelatihan menunjukkan peningkatan kemampuan peserta dalam memasarkan produk secara mandiri, yang berdampak pada peningkatan penjualan dan perluasan jangkauan pasar. Dengan memanfaatkan platform digital, produk VCO dari Desa Tanah Timbul kini dapat diakses oleh konsumen yang lebih luas, meningkatkan potensi pertumbuhan ekonomi desa.
Effectiveness test of red shoot leaf extract (Syzygium myrtifolium Walp.) as a natural antiperspirant in inhibiting sweat production and the growth of Pseudomonas aeruginosa bacteria that cause body odor Arnita, Lisna; Rasyidah, Rasyidah; Mayasari, Ulfayani
Bioma : Berkala Ilmiah Biologi Volume 28 Issue 1 Year 2026 (Issue in Progress)
Publisher : Departemen Biologi, Fakultas Sains dan Matematika, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/bioma.2026.75401

Abstract

Body odor is a problem caused by the activity of microorganisms, one of which is the Pseudomonas aeruginosa bacteria by metabolizing sweat released by the body. The use of antiperspirant products is thought to reduce sweat production and bacterial decay . However, antiperspirants available in the market contain active chemicals that can cause irritation so it is necessary to use plant extracts as an alternative preparation of natural antiperspirant products. This study aims to determine the effectiveness of natural antiperspirant extracts of red shoot leaves (Syzygium myrtifolium Walp.) in inhibiting the growth of Pseudomonas aeruginosa bacteria that cause body odor. The method used is descriptive quantitative with parameters of simplicia and extract yield tests, extract characteristics, phytochemical screening, antibacterial effectiveness of extracts, physical quality tests of antiperspirants, antiperspirant effectiveness and Scanning Electron Microscope (SEM). The results of the study showed that the red shoot leaf extract meets the general standards of medicinal plant extracts and contains secondary metabolite compounds that are able to inhibit the growth of Pseudomonas aeruginosa bacteria with the formulated product producing suitable characteristics as an antiperspirant that is able to inhibit sweat production and the growth of Pseudomonas aeruginosa bacteria which is supported visually by Scanning Electron Microscope (SEM). Based on the results obtained, it is known that the natural antiperspirant red shoot leaf extract (Syzygium myrtifolium Walp.) has antibacterial effectiveness against Pseudomonas aeruginosa . Thus, the use of natural ingredients can be a solution to overcome the causes of body odor and reduce the use of conventional antiperspirant products that contain chemicals that are harmful to health.