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PENGARUH PENETAPAN HARGA JUAL TERHADAP KEPUTUSAN PEMBELIAN DI CAFÉ X. Prasetyo, Tanjung; Angelly, Silfani Dwi; Maharani, Syalwa Syafira; Ramadhani, Sylvia; Ramadhani, Muhamad
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 10 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i10.2637

Abstract

Penelitian ini bertujuan untuk mengevaluasi dampak penetapan harga terhadap keputusan pembelian di Café X Bekasi. Metode deskriptif kuantitatif digunakan dalam penelitian ini. Jumlah populasi di Café X, Bekasi mencapai 8.674 orang, dengan 100 orang diantaranya sebagai responden yang menggunakan rumus Slovin. Kuesioner digunakan sebagai alat untuk memperoleh data utama dalam penelitian ini dengan menggunakan skala Likeart dan program SPSS versi 25. Tujuan penggunaan program SPSS adalah untuk menguji tingkat reliabilitas model dengan menggunakan rumus Alpha Cronbach, serta menggunakan teknik analisis data regresi linier sederhana. Hasil pengujian hipotesis menunjukkan bahwa terdapat pengaruh yang signifikan antara harga terhadap keputusan pembelian konsumen di Café X Bekasi. Hasil tersebut diperoleh dari nilai slope yang positif yaitu sebesar 11,219 dengan tingkat pengaruh sebesar 56,20%. Hal ini menunjukkan bahwa uji hipotesis menolak hipotesis nol (tolak H0) yang menyatakan bahwa harga berpengaruh terhadap keputusan konsumen di Café X Bekasi.
PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM PERPUSNAS DALAM RANGKA PENGEMBANGAN LITERASI DI KELURAHAN RAKAM, KECAMATAN SELONG, KABUPATEN LOMBOK TIMUR Ramadhani, Muhamad; Haq, Muhammad; Gani, Raden; Sujakti, I; Hulfiani, Siti; Safitri, Dita; Saputra, Adriyan; Maharani, Dewi; Dewi, Mirnawati; Zalty, Rani; Ramadhani, Muhammad
Jurnal Wicara Vol 3 No 6 (2025): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/5at88w77

Abstract

This study discusses the implementation of the literacy program initiated by the National Library of Indonesia (Perpusnas) through the Community Service Program (KKN) in Rakam Village, Selong District, East Lombok Regency, as an effort to improve reading culture among elementary school children. Rakam Village has a population of 8,688 people and 2,592 households, with the majority working as traders, laborers, farmers, fishermen, and entrepreneurs, and with an average education level ranging from elementary to senior high school. These socio-economic conditions contribute to the community’s low literacy awareness, even though the village has several educational institutions ranging from early childhood education (PAUD) to senior high schools (SMA/SMK) that can serve as strategic partners. Using a descriptive qualitative method, data were collected through observation, interviews, documentation, and direct participation with Community Reading Garden (TBM) managers, teachers, the village government, parents, and students. The findings show that literacy programs such as read-aloud activities, creative writing training, cataloging and organizing TBM collections, book-based creative projects, and book review competitions successfully improved reading interest, writing creativity, and the utilization of TBM facilities. Supporting factors included the involvement of the local government, teachers, and parents, as well as the provision of diverse and engaging literacy activities. However, program sustainability still requires long-term commitment from TBM, schools, and the village government to ensure continuous literacy development. These findings emphasize that multi-stakeholder collaboration and participatory literacy strategies can be effective solutions to address low literacy rates at the village level.
Revitalisasi Budaya Pajak di Kampus: Gerakan Pojok Pajak sebagai Sarana Edukasi dan Pendampingan SPT Tahunan Sudrajat, Enjat; Permatasari, Novelia Kiki; Dasmaran, Verliani; Rachman, Nono Arief; Sutihat, Eva; Rifa’i S, Bachtiar; Mi’rajiah, Neng Septiani Fadilatul; Yulianti, Masyayu; Ramadhani, Muhamad; Deliyanti, Deliyanti
Jurnal Pustaka Dianmas Vol 5, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v5i2.6513

Abstract

Compliance in reporting Annual Tax Returns (SPT) is one form of citizen contribution in supporting state revenue through taxes. Unfortunately, the level of tax literacy and awareness among the academic community, especially students and education staff, is still relatively low. This community service activity aims to build a culture of tax compliance on campus through the implementation of the Tax Corner Movement as a means of education and assistance in reporting Annual Tax Returns. The implementation method includes socialization, technical training on filling out SPTs using e-Filing, and direct assistance services through the Tax Corner booth on the Mathla'ul Anwar University Campus. The results of the activity showed an increase in participants' understanding of independent tax reporting procedures. As many as 85% of participants felt helped by the existence of this service, and 72% of them successfully completed their SPT reports on time. This activity proves that a collaborative and educational approach on campus can encourage increased tax compliance, especially for first-time taxpayers. The Tax Corner Movement is worthy of replication as a model of sustainable community service in building a tax culture from an early age.