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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Business, Social and Technology Innovative: Journal Of Social Science Research
Hamdi , Edi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Marketing Planning Analysis Digital Bank For Kids (Dex Junior) Phing, Lie; Syah, Tantri Yanuar Rahmat; Iskandar, Muhammad Dhafi; Hamdi , Edi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manajemen pemasaran merupakan alat perencanaan perusahaan yang telah dibuat untuk memenuhi tujuan perusahaan. Salah satu rencana yang digunakan perusahaan adalah menggunakan strategi bauran pemasaran dalam memperkenalkan produknya. Tujuan dari pengabdian ini adalah untuk membahas Analisis Pemasaran Bank Digital untuk anak-anak (Dex Junior), agar semua produk yang dihasilkan tepat sasaran serta mendeskripsikan apa yang terkait dengan masalah dan unit yang dipelajari antara fenomena yang diujikan. Dex junior sebagai produk digital hadir untuk memnuhi kebutuhan konsumen dan menyesuaikan dengan perkembangan zaman. Penelitian ini dilakukan menggunakan metode penelitian deskriptif dengan langkah-langkah sebagai berikut yaitu menentukan data yang dibutuhkan, mengumpulkan data, analisis data dan membuat proyeksi kebutuhan. Dengan perencanaan ini diharapkan perusahaan dapat memprediksi cara pemasaran yang tepat, dan mampu menjamin keberlangsungan perusahaan karena adanya penjualan yang maksimal.
Implementation of Business Operational Strategy for Modern Nature Tourism Development "Le Hu Garden" Mandalikha, Baiq Asry Afriza; Hamdi , Edi; Anindita , Rina; Munandar , Agus
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.19201

Abstract

Le Hu Garden Indonesia is a nature tourism service company established in 2016 in Deli Serdang, North Sumatra, which has a vision to become the top choice in leading tourist services by providing satisfactory service to customers totally. To achieve this vision, the right operational strategy using technology and sustainability or going green is needed. This research tries to see the application of development strategies for Le Hu Garden's business. The results showed that Le Hu Garden Operations is very important as the spearhead of the company's progress, this occurs due to the pattern of work that is service and related to technology so that all related aspects must be handled by the operational department. In addition, go green technology is the pulse of the company that is not easily imitated by competitors so that both park operations and supporting technology are priorities for the operational division. To ensure that the company continues to grow and maintain customer trust in the products offered, the company will continue to develop technology both in terms of investment and utilization of technology functions to continue to compete in the market and launch new supporting technologies to add value to products and increase the number of customers
Implementation of Human Resource Management in the Modern Tourism development business "Le Hu Garden" Devianti, Lilis; Hamdi , Edi; Anindita , Rina; Munandar , Agus
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19208

Abstract

Natural tourism company Le Hu Garden Indonesia was created in 2016 in Deli Serdang, North Sumatra. Its goal is to provide the best tourist services by delighting all customers. Le Hu Garden is a natural attraction in North Sumatra's beautiful Deli Serdang district. Human resource management that follows trends is essential for organisational success. This research focused on HRM's influence in Le Hu Garden Company's success. Since many rising digital companies need IT professionals, Le Hu Garden may stay competitive by developing an efficient HRM strategy. Human Resource Management is used for hiring, staffing, professional development, salary, benefits, and labour relations. In the current natural tourist rivalry between Sumatra and Indonesia, a training centre is needed to produce people who understand technology for the company and its ecosystem and can generate money and new business. This study reveals that HRM is vital to company success and competition
Analysis of 5 Porter Force in the Contemporary Tourism Development Business "Le Hu Garden" Purwandini, Komala; Hamdi , Edi; Anindita , Rina; Munandar , Agus
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19222

Abstract

Indonesia's tourism business grew after the COVID-19 outbreak opened borders. Tourism is essential for some to relieve exhaustion and work stress. This is linked to tourist attractions and foreign and domestic tourism. This potential prompts a nature tourist service provider to examine its competitive edge. This study uses descriptive qualitative research. Interviews, literature reviews, data presentation, and five Porter analysis measures are used. Porter's Five Forces analysis's five factors—substitute competition, threat of entry, industry rivalry, consumer bargaining power, and supplier bargaining power—averaged 1.82. In Porter's Five Forces study, Le Hu Garden's competitive advantage is not threatened by quantitative results from 1.67 to 2.33. This research only examines competitive advantages. Future studies should expand beyond Sumatra and include SWOT and QSPM analyses
Business Strategy Analysis of Contemporary Nature Tourism Development "The Le Hu Garden Indonesia" Sitompul, Sari D; Hamdi , Edi; Anindita , Rina; Munandar , Agus
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.19223

Abstract

Le Hu Garden Indonesia is a natural tourism service provider that was founded in 2016 in Deli Serdang, North Sumatra. Its mission is to become the top option for top tourist services by completely satisfying all of its clients. Using SWOT and QSPM, the appropriate approach is required to realize this objective. This study looks at how development techniques can be applied to Le Hu Garden's commercial operations. The findings revealed that quadrant II, or grow and build, represented Le Hu Garden's strategic position as determined by the internal external matrix (IE). This demonstrates the requirement for a strategy in order for the business to expand and improve. Utilizing social media to spread information and promote products is a key approach with the highest attractiveness value of 2.58, according to the strategy chosen in QSPM. This explains why social media today has a significant influence on the marketing of the travel sector
Green Employee Engagement for Environmental Sustainability and Operational Excellence in the Palm Oil Industry: A Systematic Literature Review Sinurat, Posma; Pawenary, Pawenary; Safuan, Safuan; Hamdi , Edi
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.601

Abstract

Background: Palm oil industry supports growth but faces environmental scrutiny; green employee engagement’s role in sustainability and operational excellence remains underexplored. Objective: To develop a conceptualization of green employee engagement and to examine the contribution of green employee engagement to environmental sustainability and to the operational performance of palm oil mills, through a Systematic Literature Review (SLR). Methods: PRISMA review of 19 articles (2019–2025), retrieved through Scopus, Web of Science, ScienceDirect, Emerald, MDPI, and Google Scholar. Inclusion criteria included peer-reviewed articles published only in English or Bahasa Indonesia; articles published in Q1–Q4 or SINTA 1–3 journals focused specifically on Green HRM (or its constructs) and environmental/operational performance. Results: Employees are now at the center of the green agenda, and this has become one of the strategic drivers of organizational transformation. HR drives systemic change through Green HRM, a powerful mediating system, by investing in operational innovation, strong green culture, efficient green training, sustainable talent development, and green recruitment. This directly assists HR managers and policymakers when designing work systems that improve energy efficiency, reduce waste, and increase compliance. Conclusion: Green employee engagement is a tool in this regard, more than a management practice; it goes straight to the core of shifting the industry. This synthesis reveals three prominent patterns: (1) GHRM integration facilitates green culture, (2) the role of HR as a strategic enabler in systemic implementation, and (3) green employee engagement as a driver of operational efficiency and competitiveness in the palm oil industry.
Co-Authors Agus Munandar Devianti, Lilis Mandalikha, Baiq Asry Afriza Muhammad Dhafi Iskandar Pawenary, Pawenary Phing, Lie Purwandini, Komala Rina Anindita Safuan Safuan Sinurat, Posma Sitompul, Sari D Tantri Yanuar Rahmat Syah