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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian pada Masyarakat
Dominikus Bancin, Hardi
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Product Branding Dan Digital Marketing Pemasaran Santan Kelapa Di Kota Pontianak Dominikus Bancin, Hardi; Dawi, Klara; Kurniawan, Hery Medianto
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 3 (2025): Edisi Juli - September
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i3.6446

Abstract

Kegiatan  ini dilakukan karena semakin ketatnya persaingan pemasaran produk turunan kelapa khusunya santan kelapa.  Kegiatan ini bertujuan untuk meningkatkan kemampuan product branding dan digital marketing pelaku usaha santan kelapa segar oleh mitra yang ada di Kota Pontianak. Dari pelaksaaan kegiatan ini, Mitra diharapkan akan lebih baik di dalam pemasaran santan kelapa melalui product branding dan digital marketing sehinga optimalisai pemsaran dapat meningkat. Tahap Pertama Kordinasi Tim. Tahap  Kedua melakukan pendataan pada mitra sampai sejauh mana pemahaman mitra tentang akselerasi digitalisasi pemasaran produk. Tahap Ketiga melakukan penjelasan dan pemahaman tentang product branding dan digital marketing  dalam kaitannya dengan pemasaran santan kelapa segar. Tahap Kelima evaluasi dan penilaian terhadap Mitra melalui berupa capaian product branding dan digital marketing pemasaran produk santan kelapa segar.  Hasil kegiatan PKM menunjukkan peningkatan dalam pemahaman dan keterampilan yang signifikan melalui prodcut branding dan digital marketing, mitra berhasil membangun identitas merek awal dan mulai aktif memanfaatkan platform online untuk menjangkau pasar yang lebih luas. Mitra disarankan untuk terus konsisten dalam mengembangkan konten pemasaran digital yang kreatif dan berinteraksi aktif dengan pelanggan online.
PELATIHAN HIDROPONIK, AKSI HIJAU WARGA: MERAKIT HIDROPONIK GUNA MEWUJUDKAN KETAHANAN PANGAN LOKAL Suyanto, Agus; Nurfitria, Rima; Widarti, Sri; Andayani, Sri; Setiawan, Setiawan; Suryani, Rini; Astar, Ismail; Dominikus Bancin, Hardi; Tutik Purwani Irianti, Agnes; Rahayu, Sri; Ellyta, Ellyta; Asti, Asti; Yuliana Ayen, Rosalina; Oktarianti, Sherly; Aini, Fitriana
Dianmas Bhakti: Jurnal Pengabdian pada Masyarakat Vol 2 No 2 (2025): Dianmas Bhakti: Jurnal Pengabdian pada Masyarakat
Publisher : LPPM Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/dianmas.v2i2.595

Abstract

Hydroponic cultivation training was conducted for residents of Hydroponic cultivation training was conducted for 40 residents of Gang Kuini I Jeruju, West Pontianak District, aiming to address limited land availability and support local food security. This community service program utilized a participatory approach through socialization, hands-on training, and mentoring. The main issues addressed included narrow land constraints, lack of knowledge about modern agricultural technology, and community dependence on vegetable markets for daily needs. The training introduced wick system hydroponics using simple materials that were easy to implement in household yards. The methods included needs assessment, training preparation, technical socialization, hands-on hydroponic equipment construction, seedling planting, and post-training evaluation. Pre-test and post-test evaluation results showed significant improvements: knowledge aspect increased from 41% to 86%, and attitude aspect increased from 50% to 89%. Results showed that 88% of participants expressed interest in trying hydroponics, and 90% believed hydroponics supports local food security. This activity contributed positively toward household food security by enabling residents to produce fresh vegetables sustainably. The training fostered a green movement among residents while reducing household food expenditures and enhancing nutritional quality for families.
Co-Authors Agus Suyanto Aini, Fitriana Asti Asti Dawi, Klara Ellyta Ellyta Ismail Astar Kurniawan, Hery Medianto Nurfitria, Rima Oktarianti, Sherly Rini Suryani, Rini Setiawan Setiawan Sri Andayani SRI RAHAYU Sri Widarti, Sri Tutik Purwani Irianti, Agnes Yuliana Ayen, Rosalina