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ANALISIS PEMASARAN BUAH LOKAL DI KALIMANTAN BARAT
Ekawati, Ekawati;
Ellyta, Ellyta;
Rizieq, Rahmatullah
Jurnal Agribisnis Indonesia Vol 2, No 1 (2014): JAI Vol 2 No 1 Juni 2014
Publisher : Jurnal Agribisnis Indonesia
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The final objective of this research is the completion of a local fruit marketing model to maintain local fruit products in the domestic market. Hence, the local fruit products always be a favorite product of West Kalimantan community. The specific objective of this research are (1) to identify the local fruit consumer profile, (2) to elaborate the local fruit consumer profile, (3) to identify and elaborate the local fruit consumer behavior, (4) to analyze the factors influencing consumer decision to buy local fruit. This study used descriptive survey method with 400 respondents by random selected method. The data would be analyzed by using multi-attribute models, while the relationship between factors to the consumption decision of local fruit would use rank Spearman correlation. The results stated that the decision to consume both local and imported fruit was more determined by their own decisions than determined by other people opinions. Consumers in Pontianak prefer to choose imported fruit rather than local fruit. In local fruit marketing, sellers had to consider four factors that correlate with the desire of consumers to buy the local fruits, namely: (a) taste, (b) quality/durability; (c) price and (d) packaging.
ASPEK PENGETAHUAN, SIKAP DAN KETERAMPILAN PADA RESPON PETANI TERHADAP UPJA DI KECAMATAN TOHO
Ellyta, Ellyta;
Mulyati, Mulyati;
Kurniawan, Hery Medianto;
Ekawati, Ekawati
Jurnal Social Economic of Agriculture Vol 8, No 2 (2019): Jurnal Social Economic of Agriculture
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University
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DOI: 10.26418/j.sea.v8i2.33343
The use of agricultural tools and machinery has become a primary needs of farmers in processing and increasing their farming production, this activity encourages the emergence of agricultural tools and machinery service unit (UPJA) that has an intention in assistaining farmers in achieving time and energy efficiency and also in order to overcome scarcity of farmer resources in processing their farming. However, the delayed development of UPJA in several regions has encouraged this research in order to analyze farmers' responses to the use of agricultural tools and machinery service unit. Research method: This study was conducted at the Bukit Raya UPJA Village Pak Leheng Toho District from January - March 2018. This research used the descriptive analysis data, which was displayed in table form with several categories that have been determined based on aspects of knowledge, attitude, and skills. Response measurements were carried out using a Likert scale (scoring) with a score of 1-5. The results of the all of the farmer showed that the response analysis from the aspects of knowledge, attitude, and skills of UPJA Bukit Raya amounted to 3.48 in the good category, which means that farmers generally gave a good respond to the existence of the UPJA Bukit Raya Village, in Pak Leheng Village, Toho District.Keywords: Agricultural Machinery, Farmer Energy Efficiency, Likert Scale
ANALISIS PEMASARAN BUAH LOKAL DI KALIMANTAN BARAT
Ekawati Ekawati;
Ellyta Ellyta;
Rahmatullah Rizieq
Jurnal Agribisnis Indonesia Vol. 2 No. 1 (2014): Juni 2014 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University
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DOI: 10.29244/jai.2014.2.1.11-20
The final objective of this research is the completion of a local fruit marketing model to maintain local fruit products in the domestic market. Hence, the local fruit products always be a favorite product of West Kalimantan community. The specific objective of this research are (1) to identify the local fruit consumer profile, (2) to elaborate the local fruit consumer profile, (3) to identify and elaborate the local fruit consumer behavior, (4) to analyze the factors influencing consumer decision to buy local fruit. This study used descriptive survey method with 400 respondents by random selected method. The data would be analyzed by using multi-attribute models, while the relationship between factors to the consumption decision of local fruit would use rank Spearman correlation. The results stated that the decision to consume both local and imported fruit was more determined by their own decisions than determined by other people opinions. Consumers in Pontianak prefer to choose imported fruit rather than local fruit. In local fruit marketing, sellers had to consider four factors that correlate with the desire of consumers to buy the local fruits, namely: (a) taste, (b) quality/durability; (c) price and (d) packaging.
MENGATASI PROBLEMATIKA SAMPAH RUMAH TANGGA DI KOTA PONTIANAK
Donna Youlla;
Ellyta Ellyta;
Sri Widarti
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 6, No 1 (2020): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB
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DOI: 10.31602/jpaiuniska.v6i1.3355
Pertambahan jumlah penduduk yang pesat menyebabkan meningkatnya aktivitas sosial ekonomi masyarakat sehingga banyak menghasilkansampah. Rumah tangga adalah penyumbang sampah terbesar di Kota Pontianak. Kegiatan PKM ini bekerjasama dengan Badan Keswadayaan Masyarakat Sekip Darat Kota Pontianak. Tujuan dari kegiatan ini adalah untuk : 1)mengurangi masalah sampah baik organik dan anorganik, 2) memberikan tambahan pendapatan bagi kaum ibu dan remaja putri dari olahan sampah, 3) memotivasi kaum ibu dan remaja putri di lingkungan BKM Darat Sekip untuk mulai merintis keberadaan Bank Sampah Swadaya Masyarakat. Pelaksanaan kegiatan dilakukan demonstrasi dan pendampingan kepada anggota BKM. Kegiatan ini menunjukkan partisipan aktif dan antusias mengikuti kegiatan, yang ditunjukkan dengan banyaknya hasil kerajinan yang dihasilkan.
DIVERSIFIKASI PENGOLAHAN BUAH NENAS DESA GALANG DALAM MENINGKATKAN PENDAPATAN PETANI NENAS
Ekawati Ekawati;
Sondang Sylvia Manurung;
Ellyta Ellyta;
Donna Youlla
JURNAL PENGABDIAN AL-IKHLAS UNIVERSITAS ISLAM KALIMANTAN MUHAMMAD ARSYAD AL BANJARY Vol 5, No 1 (2019): AL-IKHLAS JURNAL PENGABDIAN
Publisher : Universitas Islam kalimantan MAB
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DOI: 10.31602/jpaiuniska.v5i1.2406
Pineapple is one of the tropical fruit which consume by society because of the price is cheap, easily to get, high nutrition and easily cultivated. The partners of the dedication were Mitra Tani 1 Farmer’s Group and Galang Jaya Farmer’s Group. The objectives and special targets from the IbM was to establish and to develop the partner capability to process the pineapple become high valuable processed product namely: jam, lunkhead and nata de pina. Methods used in the program include: consultation, training and counseling assistance. Application of the methods to partner were: (1) Education of community through extension that aims to improve understanding partner about the economics benefit if they processed the product, (2) training the partners to process the pineapple become jam, lunckhead, and nata de pina, (3) facilitation and consultation in order to register the product, (4) Combination the diffusion of technology, education and training to improve competitiveness the product through packaging. The result of the program was the increase of knowledge from the partners about jam and lunkhead pineapple and the partners have a permission of household product (PIRT) from health Department of Pontianak Disctrict. Keywords : Pengolahan, Diversifikasi buah nenas, Nata de Pina
JARINGAN KOMUNIKASI PETANI DALAM PEMASARAN LIDAH BUAYA DI KALIMANTAN BARAT
Ellyta Ellyta
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 42, No 1 (2017)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan
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DOI: 10.31602/zmip.v42i1.640
The theme of the research was communication network analysis of Aloe vera’s farmer in the central agribusiness area in Pontianak. The objectives of the research were: (1) to explain the diversity of communication network structure, (2) to explain the correlation between internal and external factors of communication and communication network, (3) to explain the correlation between communication network and farmers marketing behavior, (4) to explain the correlation between internal and external factors of communication and farmers marketing behavior. The respondents in the research was all of Aloe vera’s farmers, i,e., 67 person. The result of the research indicated that there were 7 respondents as stars, 4 as bridges, 2 respondents as liaison and 2 respondents as isolate. There were 7 cliques in the system in which 5 cliques take forms as radials or stars, 1 cliques as acircle form and 1 cliques takes form as all chanells. The research also indicated that there was correlation between internal and external factors and network communication; correlation between communication network and farmers marketing marketing behavior; correlation between internal and external factors and farmers marketing behavior.
PERANAN PENYULUH PADA USAHATANI PADI DI MASA PANDEMI COVID-19 DI DESA SAMBORA KECAMATAN TOHO KABUPATEN MEMPAWAH
Ellyta Ellyta;
Ekawati Ekawati
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 46, No 3 (2021)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan
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DOI: 10.31602/zmip.v46i3.5002
The purpose of this study was to determine the role of field extension workers on the productivity of rice farming. During the Covid-19 pandemic, physical contact and social contact were greatly reduced, it had an impact on the role that extension workers. To measure the data on the role of the extension worker, a Likert scale is used.. The results showed that a slowdown in extension activities, indicated by an average of over 70% of farmers saying there was no extension to farmers individually or in groups. The level of the role of the extension worker is 1.84 which is included in the Medium category. This means that from the overall average value of the role of the extension agent starting from the extension agent as an advisor, as an organizer, as a technician, as a liaison and as an agent of renewal, the role is sufficient for farmers.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI JAGUNG DI DESA BANGE KECAMATAN SANGGAU LEDO KABUPATEN BENGKAYANG
Ellyta Ellyta;
Hironimus Hironimus
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 41, No 1 (2016): PEBRUARI TAHUN 2016
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan
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DOI: 10.31602/zmip.v41i1.320
The objective of the research was to analyze the factors which affect production of corn (Zea Mays L) in in Bange Village, Sanggau Ledo District, Bengkayang Regency. The population was set in purposive sampling on farmers group in the number of farmers about 225 farmers. The total sample took by 34 respondents. The data analyzed in multiple linier regression analysis. In partial could be concluded that the number of the use of seeds, the number of the use of urea fertilizer, the number of the use of NPK fertilizer 15:15:15, and the number of labour outside of family had real impact to corn production. Simultaneously could be inferred that the number of the use of seeds, the amount of urea fertilizer), the amount of SP-36 fertilizer, the number of the use of NPK fertilizer 15:15:15, the number of the use of manure, the amount of pesticide use, the use of family labour and the number of labour outside of family influential real on the corn production.
DAMPAK SOSIAL PEMBANGUNAN HUTAN TANAMAN INDUSTRI TERHADAP KEHIDUPAN MASYARAKAT DI DUSUN NANAS KECAMATAN SIANTAN KABUPATEN MEMPAWAH
Donna Youlla;
Ellyta Ellyta;
Hery Medianto Kurniawan;
Saripudin Taligana
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 45, No 2 (2020)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan
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DOI: 10.31602/zmip.v45i2.2943
Penelitian ini dilakukan dengan tujuan menganalisis Dampak Sosial Pembangunan Hutan Tanaman Industri Terhadap Kehidupan Masyarakat Di Dusun Nanas Kecamatan Siantan Kabupaten Mempawah. Terlebih pada kehidupan sosial masyarakat di dusun nanas sebagai dusun yang terletak paling dekat dengan pembangunan Hutan Tanaman Industri (HTI) tersebut. Metode yang dilakukan dalam penelitian ini adalah metode deskriptif, dengan pendekatan in depth interview yaitu dengan mewawancara secara mendalam terhadap 10 responden kunci yang terdiri dari Ketua RW dan RT, Tokoh Masyarakat, beberapa warga terpilih serta beberapa karyawan perusahaan HTI setempat. Hasil penelitian yang didapat yaitu terdapat beberapa dampak sosial yang terjadi di dusun tersebut setelah pembangunan HTI ini dapat dilihat dari bantuan dan fasilitas yang sudah diberikan oleh pihak perusahaan kepada masyarakat dusun nanas seperti fasilitas umum, fasilitas sosial, bantuan sarana dan prasarana dan lain-lain dimana semua faktor dianalisis secara deskriptif untuk dilihat dampak sosial yang terjadi terhadap masyarakat di dusun nanas tersebut.
PENGEMBANGAN ADOPSI INOVASI MELALUI JARINGAN KOMUNIKASI
Ellyta Ellyta;
Uray Mustakim;
Rahmatullah Rizieq
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 44, No 1 (2019)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan
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DOI: 10.31602/zmip.v44i1.1667
Acceleration of innovation adoption can be done if the communication network patterns in farmer groups are known. The research was conducted at The Citrus Production Center in Sambas District, West Kalimantan. Farmer group samples were taken 15 groups randomly while farmer sampling was done with the Representative Sample of Intact System. The structure and role of farmers in communication networks were analyzed by communication network analysis from Rogers and Kincaid and relationship analysis with Rank Spearman method. The results showed the structure of communication, in terms of the level of connectedness of farmers in the group was low while the openness of farmer groups was high. The higher the involvement and openness of farmers in the communication network, the better behavior of farmers in marketing. In addition, the pattern of communication networks that are formed is the pattern of wheels, namely the role of leaders in groups (star) plays an important role in the distribution of information in farmer groups. The other results were efforts to overcome the marketing problems that occur in farmers, namely by delaying the harvest and delay selling.