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All Journal Economics and Digital Business Review
Sabrina, Nadhila Cory
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Ease Of Use And Discount Toward Purchase Decisions And Customer Satisfaction On E-Ticketing In Indonesia Setiawan, Edhie Budi; Sabrina, Nadhila Cory; Alda, Aulia Mutia; Arubusman, Dian Artanti; Kholdun, Amrulloh Ibnu
Economics and Digital Business Review Vol. 5 No. 1 (2024): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v5i1.945

Abstract

Ease of use and discounts are efforts that can be made by Tiket.com to improve customer decisions and satisfaction in purchasing airline tickets. This research aims to find out the effect of ease of use and discounts on purchasing decisions and customer satisfaction. The research method used is quantitative by disseminating questionnaires to 130 respondents. Respondents in this study were taken by purposive sampling. The data obtained is processed using SEM-PLS. The results of this study showed a significant and significant relationship between ease of use and discounts to purchasing decisions and customer satisfaction. Therefore, the higher the ease of use and discounts, the higher the purchase decision and the increased customer satisfaction in buying flight tickets in Tiket.com.
Co-Authors Alda, Aulia Mutia Dian Artanti Arubusman, Dian Artanti Edhie Budi Setiawan, Edhie Budi Kholdun, Amrulloh Ibnu