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PEMASARAN PRODUK UMKM AKSESORIS MANIK-MANIK DI ERA DIGITAL: MEMAHAMI PERAN KONSEP PEMASARAN DALAM MENGHADAPI TANTANGAN BARU : Inovasi Pemasaran UMKM Aksesoris Manik-Manik Alkha Craft dari Pemasaran Konvensional ke Pemasaran Digital, Peran Teknologi Digital bagi UMKM Alkha Craft & Interaksi dengan Konsumen, Keuntungan dan Tantangan Transformasi Pemasaran UMKM Alkha Craft, Implikasi bagi Daya Saing Pemasaran UMKM Alkha Craft. Fadhilah, Hasna; Robbiulsani, Muhammad; Resmiasari, Yulia; Nadila, Dini; Sundari, Asri
Jurnal Istimā Vol 1 No 1 (2024): Jurnal Istimā - Jurnal Pengabdian kepada Masyarakat: Inklusi Sosial dan Pemberday
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) – Sekolah Tinggi Agama Islam (STAI) Pelita Nusa Bandung Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpkm.v1i1.88

Abstract

Transformasi pemasaran dari pemasaran konvensional ke pemasaran digital memberikan keuntungan seperti jangkauan pasar yang lebih luas dan keterlibatan konsumen yang lebih tinggi, namun juga menghadapi tantangan seperti persaingan yang semakin ketat dan pembelajaran teknologi baru. Dengan menggunakan pendekatan kualitatif, penelitian mengidentifikasi strategi pemasaran, keuntungan, dan tantangan yang dihadapi oleh Alkha Craft dalam mengadopsi pemasaran digital. Hasilnya menunjukkan perlunya inovasi dan integrasi antara konsep pemasaran konvensional dan digital untuk mempertahankan dan meningkatkan daya saing UMKM di pasar yang dinamis. Maka dari itu, pemahaman yang baik tentang implikasi strategis dari transformasi pemasaran ini penting bagi UMKM untuk berhasil di era digital. Kata Kunci: Konsep Pemasaran, Pemasaran Digital, Pemasaran Konvensional, Transformasi Pemasaran.
Effectiveness of DP3AP2KB Program Services (Women's Empowerment and Child Protection, Population Control and Family Planning Service) in Handling Violence Against Women and Children in Cimahi City Nadila, Dini; Aswin, Aswin
West Science Social and Humanities Studies Vol. 2 No. 11 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i11.1444

Abstract

In addition to providing services such as public complaints, victim outreach, case management, temporary shelter, mediation, and victim support, the Women's Empowerment and Child Protection Service, Population Control and Family Planning (DP3AP2KB) is a government service unit that offers these services. Children and women who have Cimahi ID cards (or who are domiciled in Cimahi and/or who have experienced gender-based violence and have a Crime Scene (TKP) in the Cimahi City area are eligible to receive free integrated services. This is the mission of the organization. In addition to providing services for victims of physical, psychological, and sexual violence, the organization also provides services for victims of trafficking, pornography, bullying, child labor, and children who are in conflict with the law. The use of violence is one of the acts that constitutes a significant violation of human rights. Specifically, this is due to the fact that acts of violence never reflect the standards and values that are associated with human rights. Consequently, in order to achieve a deterrent effect, those who commit acts of violence should be punished as soon as possible. On purpose, individuals or organizations engage in acts of violence with the intention of oppressing those who are vulnerable in order to ensure that they continue to endure suffering. Depending on the circumstances, this violence may take the form of either physical or psychological aggression. When it comes to acts of physical violence, such as someone hitting or kicking another person, and so on. On the other hand, psychological violence includes things like coercing other people to do things that they do not enjoy. There are impacts that can be harmful to the victim that are associated with both forms. a. physical violence; b. sexual violence; c. economic violence; d. social violence; e. psychological violence; f. domestic neglect; and g. exploitation are all examples of distinct types of violence. Ascertaining the efficacy of the DP3AP2KB Program Service in dealing with acts of violence against women and children, determining how the program can function without any hiccups, identifying the programs that are available, and determining the role that human resources play in the DP3AP2KB program in dealing with acts of violence against women and children were the objectives of this study. Within the scope of this investigation, a qualitative descriptive methodology was utilized. The research was conducted using a qualitative methodology and a descriptive research type technique. The informants needed in this study are the DP3AP2KB office, victims of domestic violence and the community or fostered families of Cimahi City.
Increasing Political Participation in Welcoming the 2024 Simultaneous Regional Elections in Patengan Village, Bandung Regency Aziz, Yaya Mulyana; Nadila, Dini
Indonesian Journal of Society Development Vol. 3 No. 5 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i5.11778

Abstract

The election that takes place every five years is a mandate of the 1945 Constitution, Article 22E, which states that the election is held to elect the President, Vice President, members of the DPR, DPD, and DPRD Province and Regency/City based on the principles of direct, general, free, secret, honest and fair. On that basis, the 2024 Simultaneous Election was held again to fulfill the political rights of citizens in a democratic government. Every five years, Indonesia is able to hold elections properly without any action that harms the implementation of these citizens' rights. One of the things that has been noted in every election in Indonesia recently is realizing elections with integrity based on the election principles mentioned above which have become a constitutional reference in Indonesia. Based on the views of the famous election scientist Norris, The New Research Agenda Studying Electoral Integrity (2013), elections with integrity are elections that have taken place following international standards or norms in the context of free and fair elections. For this reason, socialization is needed for the community in Patengan Village as political education so that the community can participate in the simultaneous regional elections and freely choose not to abstain. The socialization was carried out as an effort to increase political participation to welcome the simultaneous regional elections in 2024  
Dampak Pelaksanaan Program CSR PT. JNE-HI Jabar Bagi Kelompok Tani Disabilitas “Pratama Mandiri” di Kota Cimahi Nurwulan, Riany Laila; Nadila, Dini
International Journal of Demos (IJD) Volume 5 Issue 3 (2023)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v5i3.456

Abstract

AbstractEconomic independence can be developed by increasing its ability to engage in productive activities, by forming groups. The “Pratama Mandiri” farmer group is one of the groups whose members are blind, physically disabled, and deaf people who are the target of the West Java HI institution as beneficiaries of PT JNE's CSR assistance. The purpose of the research is to find out the process and results of implementing activities in the corporate social responsibility program in the form of independence for persons with disabilities. The results of the research show that the CSR program of PT. JNE is carried out as an implementation of Article 74 of Law Number 40 of 2007 concerning Limited Liability Companies (“UUPT”) which regulates Social and Environmental Responsibility, in which companies carrying out their business activities in the field of and/or related to natural resources are required to carry out social and environmental responsibilities. Social and Environmental Responsibility. The implementation is in collaboration with the West Java Human Initiative (HI Jabar) with the target of beneficiaries with disabilities. The impact of program implementation is meeting the social needs of persons with disabilities and increasing social life which includes the ability to build self confidence, get social support, build social networks, and avoid negative stigma.Keywords: corporate social responsibility; food security; disability empowerment; social needs  AbstrakKemandirian ekonomi dapat dikembangkan dengan meningkatkan kemampuannya untuk dalam aktifitas produktif, dengan membentuk kelompok. Kelompok tani “Pratama Mandiri” merupakan salah satu kelompok yang beranggotakan penyandang disabilitas netra, daksa, dan rungu wicara yang menjadi sasaran lembaga HI Jawa Barat sebagai penerima manfaat bantuan CSR PT JNE. Berdasarkan itu dimaksudkan untuk mengadakan penelitian “Dampak Pelaksanaan Program Tanggung Jawab Sosial Perusahaan terhadap kemandirian penyandang disabilitas”. Tujuan penelitiannya adalah untuk mengetahui proses pelaksanaan dan hasil kegiatan pada program tanggung jawab social perusahaan PT. JNE. Hasil penelitian menunjukkan bahwa program CSR PT. JNE dilaksanakan sebagai implementasi dari Pasal 74 Undang-undang Nomor 40 Tahun 2007 tentang Perseroan Terbatas (“UUPT”) yang mengatur mengenai Tanggung Jawab Sosial dan Lingkungan, dimana Perseroan yang menjalankan kegiatan usahanya di bidang dan/atau berkaitan dengan sumber daya alam wajib melaksanakan Tanggung Jawab Sosial dan Lingkungan. Pelaksanaannya bekerjasama dengan Human Initiative Jawa Barat (HI Jabar) dengan sasaran penerima manfaat penyandang disabilitas. Dampak dari pelaksanaan program adalah terpenuhinya kebutuhan social penyandang disabilitas dan meningkatnya kehidupan sosial yang mencakup kemampuan membangun kepercayaan diri, mendapatkan dukungan sosial, membangun jaringan sosial, dan menghindari stigma negatif.Kata Kunci: tanggung jawab sosial perusahaan; pemberdayaan disabilitas; kebutuhan sosial