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All Journal Konsienti: Community Services Journal
Silvia, Amelia
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Religion Computer Science & IT Social Sciences Other

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Business Innovation in the Meatball Home Industry: Navigating Market Trends Through Accurate Decision Making Cahyani, Diah; Cahyaning Pratiwi , Elok; Kridaningsih, Anna; Rizkawati, Nidya; Rachmawati, Eny; Silvia, Amelia; Nawa Billah , Salwa Aulia
Konsienti : Community Services Journal Vol. 3 No. 02 (2025): July
Publisher : PT. TAKAZA INNOVATIX LABS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/konsienti.v3i02.313

Abstract

This community service initiative focused on supporting home based meatball businesses by enhancing their production processes, packaging methods, and business strategies to adapt to evolving market demands. The program aimed to empower small-scale producers by providing mentorship, introducing technology for inventory management, and promoting sustainable practices. The primary methods used included Participatory Action Research (PAR) and Asset-Based Community Development (ABCD), which involved both producers and consumers in the research process. The results demonstrated significant improvements in operational efficiency, product quality, and market responsiveness. The integration of digital tools and sustainable practices enabled businesses to remain competitive while maintaining product authenticity. This initiative highlights the importance of community collaboration and continuous innovation for small business success.
Co-Authors Cahyaning Pratiwi , Elok diah cahyani Kridaningsih, Anna Nawa Billah , Salwa Aulia Rachmawati, Eny Rizkawati, Nidya