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All Journal Jurnal Informasi Pengabdian Masyarakat Jurasima : Journal of Entrepreneurship, Accountancy, Economy and Management
Novie Noordiana R.Y
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Bangkit Lebih Cepat: Melalui Program Pendampingan SDM dan Perencanaan Usaha Dengan Memanfaatkan Aplikasi Marketplace di Masa Pasca Pandemi Covid-19 pada Toko Sembako “Winda Jaya” Surabaya Suryati Eko Putro; Novie Noordiana R.Y; Totok Mardianto; Arlisa Indriawati; Siti Khasanaturrohmah; Yeriko Yosua A
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.825 KB) | DOI: 10.47861/jipm-nalanda.v1i2.161

Abstract

As a result of the Covid-19 pandemic that hit Indonesia in 2020, it has resulted in a decline in the economy and activities in various sectors and regions of Indonesia. In 2023, the economic condition, which was in shock due to the Covid-19 pandemic, is gradually improving in line with the stability of the domestic financial market and the stretching of several economic sectors. The Government of Indonesia has declared that this year our economy must recover more quickly by making policy steps to strengthen the economy accompanied by transparent prioritization and proper policy coordination and synchronization. The community service team at the Faculty of Economics and Business, Surabaya University of Technology feels compelled to participate in the success of government programs by creating HR assistance programs and business planning by utilizing marketplace applications in the post-Covid-19 pandemic for business development and increasing sales turnover. The accompanying partner this time is the "Winda Jaya" Surabaya staple food shop, which sells various basic household needs such as rice, sugar, coffee and others. The community service team at the Faculty of Economics and Business tries to identify problems based on the collected data. After further analysis, the community service team formulated the problem as follows: (1) Lack of partner's understanding of management functions and how to manage HR, (2) Lack of partner's understanding of making good business plans, (3) Partner's lack of understanding about tips and tricks for successfully utilizing marketplace applications. The method used is divided into 3 (three) stages, namely the preparation stage, the activity implementation stage and the closing stage. The results of this community service activity are an increase in understanding by companion partners of management science material, procedures for managing human resources, making a good business plan and how to use marketplace applications for business development. This community service activity (PkM) is in the framework of implementing the Tridharma of Higher Education and also supports the Surabaya City Development Synergy Program
PENGARUH STRATEGI HARGA, PRODUK DAN PROSES PELAYANAN TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN ULANG JASA “PRINTANDPRINT” DI KEC. MULYOSARI, SURABAYA. Richard Christovian Bangkit; Suryati Eko Putro; Novie Noordiana R.Y
JURASIMA Vol. 1 No. 1 (2023): JURASIMA: Journal of Entrepreneurship, Accountancy, Economy and Management (Apr
Publisher : Universitas Teknologi Surabaya

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Abstract

Abstract. This thesis uses quantitative research which aims to determine whether price and product quality have a simultaneous and partial effect on the consumer's decision process in reusing Printandprint Surabaya services, and also between the two variables, which variable has the most dominant effect on the dependent variable (consumer decision) ). This study uses a quantitative descriptive method. The number of samples in this study were 30 respondents. The respondents in this study were regular consumers of Printandprint Surabaya in the period April to May 2022. Determination of the sample used a random sampling technique, with the criteria of regular consumers of Printandprint Surabaya in the period April to May 2022. The data collection technique was by giving questionnaires to respondents, interviews and documentation. In proving and analyzing this, validity and reliability tests, classical assumption tests, multiple linear regression tests and f (simultaneous) and t (partial) tests are used. The test results show that: 1) simultaneously influences the repurchase decision of Printandprint Surabaya. The test results were obtained from Fcount ≥ Ftable (30.404 ≥ 1.86). Thus the results of testing the hypothesis on the f (simultaneous) test showed that there was an influence on price and product variables, together on purchasing decisions. 2) partially influences the purchase decision to repurchase Printandprint Surabaya. The partial test results show that Price (X1) has a regression coefficient of 2.641 > 2.056) and the resulting significance value of 0.014 is less than 0.05, so Ho is rejected and Ha is accepted. Product quality (X2) has a regression coefficient of 4.746 > 2.056. Thus the results of the (partial) t test show that there is a positive and significant effect of the price variable (X1), product quality (X2) on the purchase decision (Y) Printandprint Surabaya."
Co-Authors Arlisa Indriawati Mardianto, Totok Richard Christovian Bangkit Siti Khasanaturrohmah Yeriko Yosua A