Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Linguistica Pena: Jurnal Pendidikan Bahasa dan Sastra
ANISAFITRI, SRI AYU
Unknown Affiliation
Arts Humanities Education Languange, Linguistic, Communication & Media

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
LANGUAGE STYLE IN TASYA FARASYA™S ADVERTISEMENT VIDEO YOUTUBE ANISAFITRI, SRI AYU; MEISURI, MEISURI
LINGUISTICA Vol. 13 No. 2 (2024): APRIL 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jalu.v13i2.57914

Abstract

Language style in advertisement was conduct on Tasya Farasya™s YouTube Video. The article aimed to investigate the types and describe the realization the language style in Tasya Farasya™s advertisement video YouTube. This research using William Well™s theory and qualitative descriptive method. The data source is YouTube videos and 50 styles of English advertisements were found as data. The result emerged with nine types of language style advertisement: Hard Sell (8%), Soft Sell (4%), Lecture and Drama (2%), Straightforward (10%), Demonstration (24%), Problem Solution (20%), Slice of Life (6%), Spokeperson (12%), and Comparison (14%). Each language style has a different communication style, the hard sell style shows promotional language, the soft sell style shows more subtle promotional language such as lots of stories, the lecture and drama language styles show the language of drama stories created by advertisers, the straightforward style shows honest language. A style shows the language influences the audience by promoting products while using it. The problem and solution style indicates language that points out the problem and then suggest a solution. Lifestyle dramas show language that involves their personal lives through the products they advertise. The spokesperson™s style indicates the advertising language that advertisers usually use. Finally, comparative style shows the language of comparing one product with another.
Representasi Kelas, Status, dan Kekuasaan Tokoh dalam Novel Durma Karya R. Wind: Perspektif Max Weber: Representations of Class, Status, and Power Among Characters in the Novel Durma by R. Wind: A Max Weber Perspective Putri, Sella Arsada; Fadillah, Afny Faqih; Syafitri, Jihan Afifah; Anisafitri, Sri Ayu
Pena : Jurnal Pendidikan Bahasa dan Sastra Vol. 16 No. 4 (2026): Pena: Jurnal Pendidikan Bahasa dan Sastra
Publisher : Program Studi Pendidikan Bahasa dan Sastra Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jxcesq57

Abstract

This study aims to describe the representation of class, status, and power of characters in R. Wind's novel Durma based on Max Weber's social stratification perspective. The study uses a qualitative approach with a descriptive method. The data source is R. Wind's novel Durma, while the data are words, phrases, sentences, dialogues, and narratives representing the dimensions of class, status, and power. Data were collected through reading and note-taking techniques, then analyzed through data reduction, data display, and conclusion drawing based on Weber's theory. The findings identified 16 representative data, consisting of 7 data on class (economic background, profession, social mobility, lifestyle), 5 data on status (formal position, prestigious profession, descent, social respect), and 4 data on power (formal authority, family power, economic power). Class, status, and power do not operate separately, but are interrelated in forming the social structure and conflict dynamics among characters. This research enriches the study of sociology of literature through the application of Weber's social stratification theory to reveal social structure representation in a contemporary Indonesian novel.
Co-Authors Fadillah, Afny Faqih Meisuri Putri, Sella Arsada Syafitri, Jihan Afifah