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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Multidisiplin
Naumi, Cindy Aprilia
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Educational Debriefing Related to Digital Marketing and Halal Certification to Juragan Dimsum’s MSMEs Hadiyani, Sherry; Adnans, Abdhy Aulia; Ivana Putri; Muhammad Suriya Pratama; Nurjannah Angelina; Surbakti, Ahmad Maulana; Naumi, Cindy Aprilia
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v7i2.9473

Abstract

One of the pillars that has an important role in the Indonesian economy is Micro, Small Medium Enterprises (MSMEs). Juragan Dimsum is one of the MSMEs engaged in the culinary field and is located in Medan Tuntungan. Juragan Dimsum has been doing marketing through Instagram social media which is managed directly by the owner. However, the application of digital marketing is still not good enough. In addition, this business has not had halal certification for almost 5 years. As an effort to overcome these problems, community service is carried out by holding digital marketing training, product photo training, and providing education related to halal certification. Educational training and provision can help MSMEs of Juragan Dimsum to be different from other similar competitor businesses, and increase consumer trust and interest in business products. Educational training and debriefing carried out using lecture, demonstration, practice methods, as well as direct discussion and question and answer. The results of the implementation of community service show that the target audience can take part in the entire series of activities with a positive attitude, and have better stock in managing business, especially in social media.
Pelatihan Microsoft Office dan Aplikasi Kerja pada Murid PKBM Bina Anak Nusantara Hadiyani, Sherry; Adnans, Abdhy Aulia; Miranti, Alia; Fadillah, Adam; Purba, Akbarken; Naumi, Cindy Aprilia; Irvana, Eva
Jurnal Abdimas Multidisiplin Vol. 3 No. 1 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jamu.v3i1.2635

Abstract

Purpose: The purpose of the training is to improve computer usage skills and provide knowledge in the world of work in the community so that it can improve the wheels of the economy. Methodology: The methods used in this service are lectures, discussions, and practices from each stage of training on the use of Microsoft Office such as Microsoft Word, Microsoft Excel, and Microsoft Power Point, then the introduction and practice of using work applications. The work applications introduced were software applications such as LinkedIn, JobStreet, and KitaLulus. Results: As a result of this training, the participants were able to understand and enthusiastically participate in all activities. The trainees were able to complete practical tasks that had been given well. Limitations: The limitations of this community service need to increase the use of soft offices further, not only the basics, so that participants can further develop their ability to use soft offices. Contribution: This training can add to the skills of trainees in using Microsoft Office and introduce work applications so that they can later become provisions in the world of work. As long as it runs, this service has produced several outputs such as (1) submitted Scientific Journal articles, (2) mass media publications, (3) publication of activity videos, (4) increased competitiveness, (5) increased application of science and technology, and (6) Intellectual Property Rights (HAKI) from cinematography.
Co-Authors Adnans, Abdhy Aulia Fadillah, Adam Irvana, Eva Ivana Putri Miranti, Alia Muhammad Suriya Pratama Nurjannah Angelina Purba, Akbarken Sherry Hadiyani Surbakti, Ahmad Maulana