Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Pepadu
ramadhan, Muhammad Gema
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
EDUKASI DAN KAMPANYE KESADARAN LINGKUNGAN TENTANG DAMPAK NEGATIF PENAMBANGAN EMAS ILEGAL  DI KECAMATAN TABIR, KABUPATEN MERANGIN, JAMBI    Rahayu, Sri; Hamzah, Hamzah; Tiswiyanti, Wiwik; Rainiyati, Rainiyati; Khaldun, Muhammad Hafidz Ibnu; Yudi, Yudi; Ramadhan, Muhammad Gema
Jurnal Pepadu Vol 6 No 3 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i3.7203

Abstract

Plantation is a strategic sector in Jambi Province, contributing 21.3% to GRDP in 2021. Main commodities, such as palm oil and rubber, dominate exports, but falling prices have prompted farmers to switch to illegal gold mining (PETI). PETI uses mercury, pollutes the Batanghari River, and damages the ecosystem. Damage to agricultural land and health threats from mercury are on the rise. This article aims to inform the importance of education and environmental awareness campaigns about the damage caused by illegal gold mining practices. The method used in this activity was a Focus Group Discussion (FGD) facilitated by a team of lecturers from the University of Jambi, who delivered material on the impacts of illegal mining (PETI). The number of participants involved in this activity was 40 people from the community, 2 people from the Merangin Regency office, 6 lecturers from the University of Jambi, and 2 students. This activity is effective as an initial step in increasing public awareness of the dangers of PETI activities. Community participation is an important component in disseminating information and inviting the public to be more concerned about the environmental impacts of PETI activities. The positive response from the community is shown by the hope that the implementation of activities can be carried out sustainably and involve more parties so that the handling of PETI activities can be carried out in an integrated manner.
ANALISIS EFEKTIVITAS STRATEGI PEMASARAN DIGITAL PADA MEDIA SOSIAL INSTAGRAM FORTUNATO CLASSIC BARBERS: PENERAPAN MODEL AISAS Ramadhan, Muhammad Gema; Aryani, Reni; Lestari, Dewi
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.35195

Abstract

Penelitian ini menganalisis efektivitas strategi pemasaran digital pada Instagram untuk Fortunato Classic Barbers dengan menggunakan model AISAS (Attention, Interest, Search, Action, Share). Tujuan penelitian adalah untuk menganalisis penerapan model AISAS dalam strategi pemasaran digital melalui Instagram pada Fortunato Classic Barbers serta mengukur efektivitasnya. Penelitian menggunakan pendekatan kuantitatif deskriptif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden untuk akun @classic_barbers dan 92 responden untuk akun @classic_courses. Alat analisis yang digunakan meliputi distribusi frekuensi, tabulasi silang (crosstabs), dan perhitungan rata-rata (mean) dengan menggunakan IBM SPSS Statistics Version 27.0. Hasil penelitian menunjukkan bahwa penerapan model AISAS efektif, dengan nilai rata-rata pada setiap tahapan berada pada kategori 'baik' hingga 'sangat baik'. Terdapat juga peningkatan signifikan pada insight Instagram, seperti jumlah penonton hingga pengikut pada akun @classic_barbers dan @classic_courses. Selain itu, jumlah pelanggan barbershop meningkat, serta pendaftaran kursus rata-rata 3 peserta baru per bulan selama periode implementasi. Penelitian menyimpulkan bahwa model AISAS meningkatkan efektivitas pemasaran digital, memahami perilaku konsumen, meningkatkan kesadaran merek, engagement, dan loyalitas pelanggan, serta memberikan masukan berharga untuk pengembangan strategi pemasaran di masa depan pada industri barbershop.
Co-Authors Aryani, Reni Dewi Lestari Hamzah Hamzah Khaldun, Muhammad Hafidz Ibnu Rainiyati, Rainiyati SRI RAHAYU Wiwik Tiswiyanti Yudi Yudi