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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Pramudya, Aditya Linggar
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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Pola Konsumsi dan Persepsi Generasi Z terhadap Ketahanan Pangan: Pengembangan Consumer-Centric Framework Satato, Yuniarto R; Prabowo, Bayu Ade; Pramudya, Aditya Linggar
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8352

Abstract

Generation Z as digital natives have unique food consumption patterns that potentially influence national food security. This study aims to analyze Generation Z's consumption patterns and perceptions of food security and develop a conceptual framework to optimize their participation. Using a mixed method approach, the research was conducted on 150 STIEPARI Semarang students through online surveys, digital food diaries (30 respondents), Focus Group Discussions (32 participants), and in-depth interviews (10 informants). Data were analyzed using descriptive-inferential statistics and thematic content analysis with phenomenological approach. Results show 73.3% of respondents prefer practical food with fast food consumption frequency of 4.2 times per week and 45.7% make purchases through online platforms. Despite limited conceptual understanding of food security (70% of informants), Generation Z demonstrates high environmental awareness (78.7%) and optimism towards technological solutions (89.2%). Structural Equation Modeling identifies social media influence as the dominant factor (β = 0.387) affecting consumption behavior. The developed Consumer-Centric Food Security Framework for Generation Z integrates four dimensions: Digital Influence, Sustainability Consciousness, Convenience Orientation, and Technology Optimism. This framework provides strategic guidance to optimize Generation Z's role in food security through digital approaches and technology-based programs.
HerbaNomics : Pemberdayaan Perempuan melalui Inovasi Minuman Rempah Kekinian Berbasis TOGA Nugraheni, Krisnawati Setyaningrum; Palupiningtyas, Dyah; Erawati, Ambar Dwi; Setiawan, Khanea Biru; Pramudya, Aditya Linggar
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Januari 2026 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v6i1.991

Abstract

Program HerbaNomics bertujuan memberdayakan perempuan di Perumahan Green Semesta RT 02 RW 04, Kelurahan Wates, Semarang melalui pemanfaatan Tanaman Obat Keluarga (TOGA) menjadi produk minuman rempah kekinian. Data BPS Kota Semarang (2023) menunjukkan Indeks Pembangunan Manusia (IPM) perempuan menurun 1,09% sementara IPM laki-laki meningkat 0,61%, mengindikasikan kesenjangan gender dalam pembangunan ekonomi. Program dilaksanakan dengan melibatkan 20 ibu-ibu PKK melalui metode pelatihan, workshop, dan pendampingan intensif. Hasil menunjukkan peningkatan signifikan pada pengetahuan dan keterampilan mitra dengan rata-rata 93. Program menghasilkan 5 varian produk minuman rempah kekinian (Creamy Beras Kencur, Bubble Gum Rempah, Es Telang Coco, Jahe Latte, dan Sarabba Latte) dengan 80% peserta menguasai minimal 3 varian produk. Peningkatan growth mindset dan kepercayaan diri berwirausaha terlihat dengan berminat melanjutkan usaha. Program berkontribusi pada SDGs Goal 3, 5, 8, dan 12, mendukung IKU 2 dan 5, Asta Cita poin 3 dan 4, serta RIRN fokus pengentasan kemiskinan dan pengembangan UMKM.
Co-Authors Ambar Dwi Erawati Nugraheni, Krisnawati Setyaningrum Prabowo, Bayu Ade Satato, Yuniarto R Setiawan, Khanea Biru