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All Journal HUMANIKA LITE: Jurnal Bahasa, Sastra, dan Budaya Syntax Literate: Jurnal Ilmiah Indonesia E-Structural Journal of Language and Literature Jurnal Manajemen Perhotelan dan Pariwisata JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Mitra Mahajana: Jurnal Pengabdian Masyarakat Indonesian Journal of Economics and Management ALLURE JOURNAL
Prabowo, Bayu Ade
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NIHILISME DALAM FILM A CLOCKWORK ORANGE KARYA STANLEY KUBRICK Prabowo, Bayu Ade
HUMANIKA Vol 24, No 2 (2017): Juli-Desember
Publisher : Faculty of Humanities, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.942 KB) | DOI: 10.14710/humanika.v24i2.17543

Abstract

This study with the title Nihilism in the Stanley Kubrick’s film A Clockwork Orange aims to reveal the meaning of the signs in the film. The source of the study is A Clockwork Orange film which directed by Stanley Kubrick. This study use semiotics approach and this study focuses on the signs in the movie which relate to nihilism. The result of this study is revealing the music Symphony No. 9th by Ludwig van Beethoven as the primary signifier. These music relate to the nihilism as the character of Alex De Large. This study also reveal the signs that relate to the nihilism and it also reveal that A Clockwork Orange movie as an illustration of nihilism that happened in the England in 1960s.
Pengaruh Fasilitas Hotel terhadap Loyalitas Pelanggan : Studi Kasus Hotel Bintang Dua Somantri, Deni; Hendrajaya; Aprilliyani, Renny; Prabowo, Bayu Ade
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i1.79112

Abstract

Penelitian ini mengkaji pengaruh fasilitas hotel terhadap loyalitas pelanggan dengan studi kasus pada hotel bintang dua di Semarang. Penelitian ini dilatarbelakangi oleh pentingnya fasilitas hotel dalam meningkatkan kepuasan dan loyalitas pelanggan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain survei, melibatkan 102 responden yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berbasis skala Likert dan dianalisis menggunakan analisis regresi berganda. Hasil penelitian menunjukkan bahwa fasilitas hotel dan loyalitas pelanggan memiliki pengaruh signifikan terhadap kepuasan konsumen, dengan koefisien regresi masing-masing sebesar 0.202 dan 0.422. Temuan ini menegaskan bahwa peningkatan kualitas fasilitas dan strategi loyalitas pelanggan dapat meningkatkan kepuasan konsumen secara signifikan. Implikasi praktis dari penelitian ini adalah manajemen hotel harus fokus pada peningkatan kualitas fasilitas dan layanan serta mengembangkan program loyalitas yang efektif untuk meningkatkan kepuasan dan loyalitas pelanggan.
Communication challenges in the hospitality business: Analysis of students' strategies in learning English at STIEPARI Semarang Prabowo, Bayu Ade; Saptiany, Shella Gherina
LITE: Jurnal Bahasa, Sastra, dan Budaya Vol. 20 No. 1 (2024): March
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/lite.v20i1.10216

Abstract

This research aims to explore the communication challenges faced by students in the hospitality business and analyze English language learning strategies that can be used to address these challenges. The primary focus of this research is on students majoring in Hotel Accommodation at the School of Economics and Business (STIEPARI) Semarang. The main research questions involve understanding how communication challenges in the hospitality business affect students' English language communication abilities, what learning strategies can be employed by these students, and how effective these strategies are in improving their English speaking skills. The research methods include interviews, observations, and document analysis to obtain comprehensive data. The findings of this research are expected to provide in-depth insights into communication issues in the context of the hospitality business, offer recommendations for suitable English language learning strategies, and measure the effectiveness of their implementation. The findings from this research can contribute to a better understanding of how to enhance English communication skills among Hospitality major students, thus preparing them to tackle communication challenges that may arise in the hospitality industry in the future. This research is expected to serve as a basis for the development of more effective learning programs in this field.
Cinematic Chronology: Exploring the Signs and Symbols of Time in “Atonement” Prabowo, Bayu Ade
Humanitatis : Journal of Language and Literature Vol 11 No 1 (2024)
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v11i1.4377

Abstract

This study investigates the representation of time in Joe Wright’s film ’Atonement’ (2007), exploring the complex ways cinema can portray temporal experiences. While time manipulation in the film has been widely studied, ’Atonement’ offers a unique case study in its intricate layering of temporal elements. The research aims to analyze how various cinematic techniques in ’Atonement’ contribute to its representation of time and memory. Employing a descriptive-qualitative method with semiotic analysis, this study examines five key aspects: non-linear narrative structure, dual perspective and metafiction, the long take in the Dunkirk scene, representation of historical periods, and the use of sound and music. The findings reveal that ’Atonement’ utilizes a sophisticated interplay of narrative, visual, and auditory elements to create a multifaceted temporal experience. The film’s non-linear structure, meticulous recreation of historical periods, and innovative sound design challenge traditional notions of cinematic time. This innovative approach effectively addresses the research aim by demonstrating how ’Atonement’ uses various cinematic techniques to construct a complex temporal narrative. This research contributes to understanding how cinema can represent complex temporal narratives, offering insights for film studies and narrative theory.
Analysis of English Language Hegemony in Digital Marketing Content in Indonesia Prabowo, Bayu Ade; Rahmad Satato, Yuniarto; Rafli Nurmeidy, Agi; Bernike Kurnia Eka Sugiarto, Euodia
E-Structural (English Studies on Translation, Culture, Literature, and Linguistics) Vol. 7 No. 02 (2024): December 2024
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/es.v7i02.11518

Abstract

This study examined the prevalence of English in digital marketing content among Indonesian startups, exploring the balance between global linguistic trends and local language use in an emerging digital economy. The research analyzed digital marketing materials from 10 prominent Indonesian startups across various sectors using qualitative content analysis. The findings reveal a strategic bilingual approach, with 42.3% English, 53.7% Indonesian, and 4.0% mixed language use overall. Significant variations were observed across digital platforms, industry sectors, and content types. Websites and app descriptions showed higher English usage, while social media favored Indonesians. Technology and fintech startups used more English (56.8%), contrasting with education and healthcare startups' preference for Indonesian (70.4%). Theoretically, this study contributes to understanding of strategic bilingualism and linguistic adaptation in digital marketing by demonstrating how language choices reflect both global aspirations and local market demands. Empirically, the findings reveal that Indonesian startups employ a systematic approach to language selection across different platforms and sectors, with technology companies favoring English (56.8%) while education and healthcare sectors predominantly use Indonesian (70.4%), indicating a careful balance between international reach and local engagement in their digital marketing strategies.
Maximizing Guest Satisfaction and Financial Benefits: An Integrated Approach in Wimarion Hotel Management Intiar, Septa; Rahayu, Enik; Prabowo, Bayu Ade; Yuliamir, Henry
Indonesian Journal of Economics and Management Vol. 5 No. 1 (2024): Indonesian Journal of Economics and Management (November 2024)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijem.v5i1.5729

Abstract

This study delves into an integrative management approach within the context of Wimarion Hotel, with a dual focus on augmenting guest satisfaction and enhancing financial viability. Through the incorporation of pivotal factors encompassing front office services, pricing dynamics, customer communication strategies, interior design aesthetics, and overarching business strategies, the research endeavors to pinpoint variables that can be optimized to synergistically boost employee productivity and fiscal gains. Employing a quantitative cross-sectional methodology, data was gathered from a sample of 100 randomly chosen hotel patrons via questionnaire dissemination. Analysis underscores a statistically significant positive correlation between guest satisfaction, financial profitability, and the realization of an integrated management framework. These findings underscore the imperative of adopting comprehensive strategies in hotel administration, underscoring the intrinsic linkages between guest contentment and fiscal prosperity in achieving overarching management cohesion.
Generative Literature: The Role of Artificial Intelligence in the Creative Writing Process Prabowo, Bayu Ade; Asmarani, Rahmanti
Allure Journal Vol 5, No 1 (2025): January 2025
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v5i1.19959

Abstract

This study explores the emerging phenomenon of AI-generated literature and its implications for creative writing, focusing on the characteristics of AI-generated texts, the impact of AI-human collaboration on the creative process, and the challenges posed by these technologies for traditional concepts of authorship, originality, and creativity. Through a comparative analysis of selected AI-generated literary works and a case study of the "Pharmako-AI" project, this research reveals the distinct stylistic, thematic, and structural features of AI-generated literature, as well as the complex dynamics of AI-human collaboration in the creative process. The findings suggest that while AI can serve as a powerful tool for creative exploration and experimentation, it also has limitations in terms of consistency, coherence, and emotional depth, and requires significant human input and judgment to shape the final literary output. The study contributes to the understanding of AI in creative writing by providing concrete insights into the capabilities and limitations of these technologies, and by highlighting the need for new frameworks and models to understand the nature of creative agency in the age of AI. The implications of AI-generated literature for the field of literature and future literary practices are discussed, including the potential for new forms of literary expression, new modes of authorship and collaboration, and new challenges to traditional concepts of originality and creativity. The study concludes with recommendations for future research, emphasizing the need for interdisciplinary collaboration and the development of new theoretical and methodological approaches to analyze and evaluate AI-generated literature. 
Cinematic Chronology: Exploring the Signs and Symbols of Time in “Atonement” Prabowo, Bayu Ade
Humanitatis : Journal of Language and Literature Vol. 11 No. 1 (2024): Humanitatis: Journal of Language and Literature
Publisher : LPPM Universitas Bumigora Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/humanitatis.v11i1.4377

Abstract

This study investigates the representation of time in Joe Wright’s film ’Atonement’ (2007), exploring the complex ways cinema can portray temporal experiences. While time manipulation in the film has been widely studied, ’Atonement’ offers a unique case study in its intricate layering of temporal elements. The research aims to analyze how various cinematic techniques in ’Atonement’ contribute to its representation of time and memory. Employing a descriptive-qualitative method with semiotic analysis, this study examines five key aspects: non-linear narrative structure, dual perspective and metafiction, the long take in the Dunkirk scene, representation of historical periods, and the use of sound and music. The findings reveal that ’Atonement’ utilizes a sophisticated interplay of narrative, visual, and auditory elements to create a multifaceted temporal experience. The film’s non-linear structure, meticulous recreation of historical periods, and innovative sound design challenge traditional notions of cinematic time. This innovative approach effectively addresses the research aim by demonstrating how ’Atonement’ uses various cinematic techniques to construct a complex temporal narrative. This research contributes to understanding how cinema can represent complex temporal narratives, offering insights for film studies and narrative theory.
Pola Konsumsi dan Persepsi Generasi Z terhadap Ketahanan Pangan: Pengembangan Consumer-Centric Framework Satato, Yuniarto R; Prabowo, Bayu Ade; Pramudya, Aditya Linggar
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8352

Abstract

Generation Z as digital natives have unique food consumption patterns that potentially influence national food security. This study aims to analyze Generation Z's consumption patterns and perceptions of food security and develop a conceptual framework to optimize their participation. Using a mixed method approach, the research was conducted on 150 STIEPARI Semarang students through online surveys, digital food diaries (30 respondents), Focus Group Discussions (32 participants), and in-depth interviews (10 informants). Data were analyzed using descriptive-inferential statistics and thematic content analysis with phenomenological approach. Results show 73.3% of respondents prefer practical food with fast food consumption frequency of 4.2 times per week and 45.7% make purchases through online platforms. Despite limited conceptual understanding of food security (70% of informants), Generation Z demonstrates high environmental awareness (78.7%) and optimism towards technological solutions (89.2%). Structural Equation Modeling identifies social media influence as the dominant factor (β = 0.387) affecting consumption behavior. The developed Consumer-Centric Food Security Framework for Generation Z integrates four dimensions: Digital Influence, Sustainability Consciousness, Convenience Orientation, and Technology Optimism. This framework provides strategic guidance to optimize Generation Z's role in food security through digital approaches and technology-based programs.
Pengaruh Efikasi Terhadap Prestasi Kerja Karyawan di CV Tiga Pilar Utama Budi, Sis; Prabowo, Bayu Ade
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i5.50244

Abstract

Penelitian ini bertujuan, untuk mengetahui dan menjelaskan pengaruh efikasi diri terhadap prestasi kerja di CV Tiga Pilar Utama. permasalahan dalam penelitian ini dapat diidentifikasi sebagai berikut: (1) disiplin karyawan di CV Tiga Pilar Utama masih belum maksimal. (2) masih adanya beberapa karyawan yang malas dalam bekerja. (3) karyawan masih belum memahami benar bagaimana organisasi perusahaan berjalan dengan semestinya. (4) kurangnya kecintaan karyawan atas pekerjaan yang menjadi tanggung jawabnya. (5) efikasi diri karyawan yang masih perlu diperbaiki. (6) masih ada beberapa karyawan yang kurang mampu beradaptasi dengan lingkungan kerjanya. (7) restasi kerja karyawan belum maksimal dengan masih banyaknya pekerjaan yang tidak efektif dan efisien. Metode penelitian yang digunakan adalah metode kuantitatif, menekankan analisisnya pada data-data numerical yang diolah dengan metode statistika dengan membuat angket pada responden. Data yang digunakan ada dua jenis yaitu data primer dan data sekunder. Alat dalam penelitian ini adalah metode pustaka, metode kuisioner yang kemudian diolah. Jumlah sampel dalam penelitian merupakan responden sebanyak populasi dalam penelitian ini adalah karyawan bagian packaging CV Tiga Pilar Utama yang berjumlah 50 karyawan tidak termasuk dengan peneliti. Berdasarkan hasil penelitian, terdapat pengaruh positif dan signifikan efikasi terhadap prestasi kerja karyawan di CV Tiga Pilar Utama.
Co-Authors Aurilia Triani Aryaningtyas Bernike Kurnia Eka Sugiarto, Euodia Budi, Sis Hendrajaya Laia, Flores H. Pramudya, Aditya Linggar Putriningsih, Tiara Sanika L. Rafli Nurmeidy, Agi Rahayu, Enik Rahmanti Asmarani Renny Aprilliyani Satato, Yuniarto R Satato, Yuniarto Rahmad Septa Intiar Shella Gherina Saptiany Somantri, Deni Suwarti Suwarti Yuliamir, Henry