Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal International Journal of Community Service
Anuar bin Arshad, Mohd.
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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The Business Of Sustainable Tourism: University Programs Empowering Local Enterprises In East Lombok M. Furkan, Lalu; Suryani, Embun; Nururly, Santi; Anuar bin Arshad, Mohd.; Andryan Girsang, Zefanya; Hidayat, Nuzul
International Journal Of Community Service Vol. 5 No. 2 (2025): May 2025 (Indonesia - Malaysia - Timor-Leste)
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i2.860

Abstract

This study documents an international community service program conducted in Teluk Jekung and Maringkik Island, East Lombok, Indonesia, through collaboration between Universiti Sains Malaysia (USM) and University of Mataram. The initiative focused on promoting sustainable tourism practices among local communities, including boat operators (Boatman), small medium business owners (UMKM), and island residents. Using a participatory approach, the program combined on-site training, stakeholder discussions, and practical solutions for environmental and economic challenges. Results demonstrated increased community awareness of sustainable tourism principles, improved hospitality skills among Boatman groups, and enhanced business strategies for UMKM. The study highlights the value of international academic partnerships in addressing local development needs while providing recommendations for sustaining long-term impact.
Co-Authors M. Furkan, Lalu Nuzul Hidayat, Nuzul Santy Nururly Suryani, Embun Zefanya Andryan Girsang