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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Sistem Informasi dan Manajemen
Zidane, Nevada Ali
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Authenticity Attributes terhadap Purchase Behavior melalui Para-Social Interaction sebagai Variabel Intervening pada Pengikut Food Vlogger di Media Sosial pada Usaha Kuliner Zidane, Nevada Ali; Riorini, Sri Vandayuli; Wildaf, Obit Habibul; Faris, Muhammad
Jurnal Pendidikan Tambusai Vol. 8 No. 3 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini bertujuan menguji pengaruh Expertise, Sincerity, Truthful Endorsement, Uniqueness, Visibility, dan Purchase Behavior pada food vlogger yang mereview usaha kuliner. Metode pengambilan sampel digunakan dalam penelitian ini yakni metode non-probability sampling. Teknik pengambilan sampel adalah purposive sampling dan diperoleh 200 responden yang sering melihat review di channel YouTube food vlogger (Magdalena, Farida Nurhan, dan Nex Carlos). Metode pengumpulan data adalah survei dengan menyebarkan kuesioner melalui Google Form. Hasil penelitian memperlihatkan bahwa authenticity attributes (Expertise, Sincerity, Truthful Endorsement, dan Visibility) dapat meningkatkan Purchase Behavior pada pengikut dan dari manfaat tersebut berpengaruh positif pada Purchase Behavior.
ANTESEDEN DAN KONSEKUENSI DARI CUSTOMER SATISFACTION PADA PRODUK HEMAT ENERGI Zidane, Nevada Ali; Faisal, Aekram
JURSIMA Vol 12 No 2 (2025): Volume 12 Nomor 2 2025
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i2.1188

Abstract

This study aims to examine the influence of Function Value, Price Value, Emotional Value, Social Value, and Environmental Value on Consumer Satisfaction, as well as its impact on Willingness to Pay a Premium, Repurchase Intention, Positive Word of Mouth Intention, and Customer Lifetime Value in the context of energy-saving products. A quantitative approach was applied using a survey method involving 262 consumers of energy-saving products in Jakarta. The research design involved hypothesis testing, and data were collected cross-sectionally through an online questionnaire. Data analysis was conducted using validity and reliability tests, along with Structural Equation Modeling (SEM). The results indicate that most dimensions of Consumer Perceived Value significantly affect Consumer Satisfaction. Furthermore, Consumer Satisfaction has a significant effect on consumer loyalty outcomes, including Willingness to Pay a Premium, Repurchase Intention, Positive Word of Mouth Intention, and Customer Lifetime Value. These findings are expected to serve as a reference for industry players in developing marketing strategies that prioritize consumer satisfaction to foster long-term loyalty.
Co-Authors Aekram Faisal Muhammad Faris, Muhammad Sri Vandayuli Riorini Wildaf, Obit Habibul