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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi PREPOTIF : Jurnal Kesehatan Masyarakat
Zhohara, Verena Tsania
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Social Sciences

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ANALISIS PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN PASIEN DI RUMAH SAKIT : PENDEKATAN KUANTITATIF Ramli, Wynona; Zhohara, Verena Tsania; Khairana, Fadhila Rachma; Bernarto, Innocentius
PREPOTIF : JURNAL KESEHATAN MASYARAKAT Vol. 8 No. 1 (2024): APRIL 2024
Publisher : Universitas Pahlawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/prepotif.v8i1.27379

Abstract

Pelayanan kesehatan sangat penting untuk memenuhi kebutuhan medis masyarakat. Kepuasan pasien terhadap rumah sakit mencerminkan sejauh mana harapan dan kebutuhan pasien terpenuhi selama perawatan. Untuk meningkatkan kepuasan pasien, penting bagi rumah sakit untuk mempertimbangkan faktor-faktor seperti kualitas layanan dan fasilitas yang disediakan. Penelitian ini menggunakan pendekatan kuantitatif untuk menganalisis pengaruh kualitas layanan dan fasilitas terhadap kepuasan pasien. Data dikumpulkan melalui kuesioner dengan skala Likert 5 poin, yang kemudian dianalisis secara statistik untuk mengidentifikasi hubungan antara variabel-variabel tersebut dan menguji hipotesis yang diajukan. Kualitas pelayanan memiliki pengaruh yang signifikan baik secara simultan maupun secara individu terhadap kepuasan pasien. Sementara itu, pengaruh fasilitas terhadap kepuasan pasien tidak signifikan secara parsial. Hasil ini memberikan wawasan penting bagi manajemen untuk memprioritaskan peningkatan kualitas layanan dalam rangka meningkatkan kepuasan pasien secara keseluruhan.
Digital Marketing, Brand Awareness, Brand Equity, and Perceived Quality on Patient Visit Intention Zhohara, Verena Tsania; Handayanuputri, Anastasya; Uguy, Leroy Samy
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 1 (2026): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i1.63005

Abstract

This study examines how social media-based digital marketing, brand awareness, brand equity, and perceived quality influence patient visit intention at a health clinic in Indonesia. A quantitative survey was conducted with 158 patients who had visited the clinic and followed its social media accounts. Data were analyzed using PLS-SEM with SmartPLS. The results show that all four predictors positively and significantly affect patient visit intention. Perceived quality is the strongest determinant, followed by brand equity, digital marketing, and brand awareness. These findings indicate that social media exposure can support patient interest, but clinic choice remains more strongly shaped by perceived service quality and brand value. The study contributes to healthcare marketing literature by integrating digital communication and brand-related factors in a private clinic context. Managerially, clinics should prioritize consistent service quality, credible branding, and interactive digital content to strengthen patient intention and loyalty.
Co-Authors Handayanuputri, Anastasya Innocentius Bernarto Khairana, Fadhila Rachma Ramli, Wynona Uguy, Leroy Samy