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All Journal JURNAL PENDIDIKAN TAMBUSAI Journal of Moral and Civic Education
Agnesia, Ovilly
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Education Social Sciences

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Analisis Kualitas Informasi Ulasan Pelanggan Grand Rocky Hotel Bukittinggi Pada Google Review Terhadap Kepercayaan Pelanggan Agnesia, Ovilly; Elida, Elida
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v9i2.30849

Abstract

Ulasan daring pelanggan menjadi referensi penting dalam pengambilan keputusan konsumen, terutama dalam industri perhotelan. Namun, keberadaan ulasan palsu menimbulkan risiko terhadap kredibilitas informasi dan tingkat kepercayaan pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas informasi dalam ulasan pelanggan Grand Rocky Hotel Bukittinggi di Google Review terhadap kepercayaan pelanggan. Metode penelitian yang digunakan adalah kuantitatif asosiatif dengan sampel sebanyak 100 responden yang dipilih menggunakan teknik sampling insidental. Instrumen penelitian disusun berdasarkan indikator Mahat (2020) untuk kualitas informasi dan Weitzl (2017) untuk kepercayaan pelanggan, serta diuji validitas dan reliabilitasnya. Teknik analisis data meliputi analisis deskriptif, korelasi Pearson Product Moment, uji-t, dan regresi linear sederhana. Hasil penelitian menunjukkan bahwa kualitas informasi ulasan tergolong baik dan tingkat kepercayaan pelanggan tinggi. Ditemukan hubungan yang signifikan antara kedua variabel, dengan kontribusi sebesar 58,51%. Setiap peningkatan satu poin kualitas informasi diprediksi meningkatkan kepercayaan sebesar 14,43%. Penelitian ini memperkuat pentingnya pengelolaan kualitas ulasan daring dalam membangun kepercayaan dan loyalitas pelanggan.
Integrasi Sosial-Budaya Komunitas Tionghoa di Kota Padang: Studi tentang Adaptasi Lokal dan Perpaduan Budaya dengan Masyarakat Minangkabau Agnesia, Ovilly; Elida, Elida; Faridah, Anni; Kasmita, Kasmita
Journal of Moral and Civic Education Vol 10 No 1 (2026): Journal of Moral and Civic Education (IN PRESS)
Publisher : Jurusan Ilmu Sosial Politik Fakultas Ilmu Sosial Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/88514121012026948

Abstract

The Chinese community represents one of the ethnic groups with a long-standing history of socio-cultural interaction with the Minangkabau society in Padang City. This study aims to examine the process of socio-cultural integration of the Chinese community within the Minangkabau society, particularly in relation to local adaptation and cultural assimilation in everyday social life. This research employs a descriptive qualitative approach. Data were collected through participant observation and in-depth interviews with key informants, including the Secretary General of HTT Central Padang, local Minangkabau community members, and individuals from the Chinese community. In addition, document analysis of relevant historical and cultural records was conducted to support the findings. The results indicate that the Chinese community in Padang City has undergone a strong process of cultural localization through intensive interaction with the Minangkabau society. Cultural assimilation is reflected in the use of local language in daily communication, intermarriage practices, and adaptation to local social and cultural norms. One notable form of integration is observed in wedding ceremonies, where the Chinese community accommodates the provision of halal food as a form of respect for Minangkabau cultural values. Despite these adaptations, the Chinese community continues to preserve its cultural identity amid contemporary socio-cultural dynamics. The findings suggest that socio-cultural integration between the Chinese community and the Minangkabau society in Padang occurs harmoniously through processes of adaptation, tolerance, and mutual respect, ultimately enriching local cultural diversity.
Co-Authors Anni Faridah elida elida Kasmita Kasmita