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All Journal Jurnal Ekonomi dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Melyana Ratana Pugu
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Economics, Econometrics & Finance

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NAVIGATING THE INTERSECTION NEURO-MARKETING AND CONSUMER BAHAVIOR ANALYSIS: LEVERAGING INSIGHTS FOR EFFECTIVE CAMPAIGNS Ari Kristiana; Melyana Ratana Pugu; Deswita
Jurnal Ekonomi dan Bisnis Vol. 2 No. 3 (2024): Maret
Publisher : ADISAM PUBLISHER

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In addition to providing new tools, neuromarketing ushers in a new era of consumer behavior research. These discoveries have turned marketing from a guessing game into an art with strong neuroscientific foundations. Understanding the complexities of the consumer mind is made easier with the creative and powerful approach of neuromarketing. This innovative method paints a vivid picture of the feelings and ideas that influence consumers' choices. This inspires us to embrace the marketing of the future, in which data and intuition work together to provide more insightful understandings of customer behavior and, consequently, more successful marketing campaigns. The research was carried out using the literature study method. This research discusses the meaning of neuro-marketing, basic principles and techniques of neuro-marketing, understanding and factors that influence consumer behavior, methods of analyzing consumer behavior, neuro-scientific approaches in understanding consumer behavior, and integration of techniques, neuro-marketing with consumer behavior analysis.
SOCIAL NETWORK MARKETING SYSTEMS: THE USE OF INSTAGRAM IN THE FASHION INDUSTRY Nunu Andriani; Sidderatul Akbar; Melyana Ratana Pugu
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

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In today’s digital age, where interactions between brands and consumers continue to adapt to the pace of technology, marketing strategies through social media, Instagram, have emerged as an important tool in building andining brand confidence in the fashion industry. The research method undertaken in this research is the study of literature by looking for literature that fits the context of the research. The findings of this research provide strategic insights for fashion industry practitioners in designing and implementing social network marketing strategies through Instagram to build and maintain brand confidence, by leveraging the power of visual content and influencer marketing effectively.
THE ROLE OF INFORMATION TECHNOLOGY IN BOOSTING ECONOMIC GROWTH IN BORDER TERRITORIES Melyana Ratana Pugu; Diego Romario De Fretes; Meyland S. F. Wambrauw
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 4 (2024): April
Publisher : Adisam Publisher

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Border territories have strategic values in supporting the success of national development. One effort to improve the economy of border region communities is through empowering micro, small and medium businesses so as to encourage economic growth. Information technology introduces new opportunities and problems that are distinct from traditional approaches, changing the way business is conducted. One of the primary pillars supporting the modern civilization's progress is information technology, which has to be able to benefit the larger community. Border regions are increasingly being the focus of development efforts across all domains in the context of fair development. The research was carried out using the literature study method. This research discusses the definition of information technology and border areas, the relationship between information technology and economic growth, the concept of economic growth in border areas, the concept of the use of information technology to encourage economic growth, the relationship between economic growth in border areas and the use of information technology, and research implications for policy development.
Co-Authors Ari Kristiana Deswita Diego Romario De Fretes Meyland S. F. Wambrauw Nunu Andriani Sidderatul Akbar Sidderatul Akbar