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All Journal Wealth: Journal of Islamic Banking and Finance Cahaya Pengabdian
Alawiyah, Nafisatul
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Analysis of Public Perceptions of The Existence of Islamic Banking and Conventional Banking in The Tegal City Area Alawiyah, Nafisatul; Adinugraha, Hendri Hermawan; Sulthoni, Muhammad
Wealth: Journal of Islamic Banking and Finance Vol. 3 No. 1 (2024)
Publisher : Faculty of Islamic Economics and Business, UIN Prof. K. H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/wealth.v3i1.10967

Abstract

The existence of Islamic banking and conventional banks usually have a strategic way as an intermediary institution and provide services in the payment business, but the type of the two banks can affect the preferences of prospective customers to choose between the two banks. This research is a descriptive study with a qualitative approach conducted through observation, interviews, questionnaires, and documentation. The level of public knowledge about Islamic banks and conventional banks can be categorized into a level that is still considered sufficient, not too broad. In the selection of banking institutions, people choose conventional banks because most people do not know the existence of Islamic banks. People's perceptions of Islamic banks are different. This perception can affect how people behave in choosing a particular bank for the issue of funds they have either to save or make loans at Islamic banks.
Bakti Sosial Gerakan Berbagi oleh Ikatan Mahasiswa Tegal di Desa Pangkah Rosyidatunnuha, Diva; Alawiyah, Nafisatul; Risqiawati, Iiq Nahyu; Shultoni, Muhammad
Cahaya Pengabdian Vol. 1 No. 1 (2024): Juni 2024
Publisher : Apik Cahaya Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61971/cp.v1i1.45

Abstract

Kegiatan baksos ini ditujukan untuk Masyarakat yang kurang mampu dan mengalami kesulitan dalam memenuhi kebutuhan pokok sehari-harinya. Bakti sosial, atau lebih dikenal sebagai baksos, adalah kegiatan yang bertujuan untuk menunjukkan dan memperkuat rasa kemanusiaan antar sesama manusia. Melalui baksos, kita dapat mempererat hubungan dan kekerabatan dengan orang lain, serta mewujudkan rasa cinta kasih, tolong-menolong, dan kepedulian. Kegiatan bakti sosial dan berbagi ini tidak hanya bertujuan untuk membantu masyarakat Desa Pangkah dalam jangka pendek, tetapi juga untuk menciptakan perubahan positif yang berkelanjutan. Kegiata bakti sosial dan grebeg ini dilakukan di Desa Dermasuci kecamatan Pangkah Kabupaten Tegal. Metode yang dilakukan yaitu dengan melalui survey langsung. Hasil yang didapatkan dari kegiatan bakti sosial Grebeg ini adalah dapat mempererat hubungan silaturahmi dengan satu sama lain, menjadi lebih peka terhadap lingkungan sosial, menumbuhkan sikap peduli terhadap sesama serta meningkatkan kebahagiaan. Memberi sebagai bentuk kepedulian orang lain adalah sesuatu yang berhubungan dengan kebahagiaan bahkan kesehatan.
Influence of Digital Marketing, Brand Image, and Service Quality on Nasabah Decision to Use Indonesia Syariah Bank Services (Case Study of Generation Z in Tegal City) Alawiyah, Nafisatul; Mohammad Rosyada
Wealth: Journal of Islamic Banking and Finance Vol. 4 No. 2 (2025): Wealth: Journal of Islamic Banking and Finance
Publisher : Faculty of Islamic Economics and Business, UIN Prof. K. H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/wealth.v4i2.14782

Abstract

Digital transformation in the Industrial Revolution 4.0 era has driven the banking sector, including BSI, to offer technology-based services such as the BYOND by BSI application. Generation Z is the main target due to their high digital engagement. However, their interest and understanding of Islamic banking remain varied, especially in Tegal City, where participation is still low despite a Muslim majority. This study analyzes the influence of digital marketing, brand image, and service quality on Generation Z’s decision to use BSI services in Tegal City. This research employed a quantitative approach with a survey method and associative causal type. The population comprised Generation Z aged 18–28 years, with a sample of 96 respondents selected through purposive sampling. Data were collected using a questionnaire with Likert scale and analyzed through validity, reliability, classical assumption tests, multiple linear regression, and hypothesis testing with SPSS. The results indicate that digital marketing and service quality have a positive and significant effect on Generation Z’s decision to use BSI services, while brand image does not have a significant partial effect. However, simultaneously, the three variables have a positive and significant influence. These findings suggest that strengthening digital marketing strategies and improving service quality are dominant factors in influencing young customers’ decisions.
Co-Authors Hendri Hermawan Adinugraha Mohammad Rosyada Muhammad Sulthoni Risqiawati, Iiq Nahyu Rosyidatunnuha, Diva Shultoni, Muhammad