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Pesantrenpreneurship: Strategy for Economic Empowerment of Ma'had Islamic University Students in Indonesia Nandi Supriyanto; Achmad Chomsun Roziqin; Nanang Zakaria; Masruri; Muhammad Faisal
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.1936

Abstract

Researchers believe that the Pesantreprenuer concept which has been successfully implemented in Islamic boarding schools, especially the Sidogiri Islamic Boarding School, can also be applied in Ma'had in order to improve the economy of Ma'had which can also increase the empowerment of students living in Ma'had. This research is qualitative research with a descriptive approach, namely regarding the concept of Pesantrenprenuership which is applied at the Islamic University of Ma'had to increase the economic empowerment of students living in Ma'had. The data in this research uses secondary data originating from websites, scientific articles, books and other credible references. The result in this article show 1. Ma'had aims to guarantee quality so that students/college students who live at Ma'had can improve their theoretical and practical skills so that they can talk a lot when they go out to the community, 2. Ma'had and Islamic boarding schools have similarities like twins, especially regarding the characteristics of the students/mahasantri who stay together, the learning curriculum, and learning objectives/quality assurance. 3. The Islamic boarding school concept applied in Islamic boarding schools aims to create independent financing for Islamic boarding schools, improve students' skills, and increase students' economic empowerment. 4. The concept of Islamic boarding school is easier to apply in Ma'had because of emotional maturity, intellectual maturity and level of creativity. So that the economic empowerment of mahasantri is easier to achieve in ma'had.
TRANSFORMASI WILAYAH PERBATASAN INDONESIA–MALAYSIA MELALUI STRATEGI BRANDING DESTINASI EKONOMI DAN PARIWISATA Achmad Chomsun Roziqin; Ahmad Munir
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 3 (2026): BORJUIS (JOURNAL OF ECONOMY)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20288313

Abstract

This study aims to examine the transformation of the Indonesia–Malaysia border region through destination branding strategies based on economic and cross-border tourism potential. Border areas are no longer viewed merely as administrative and security zones, but also as strategic spaces for trade, tourism, cultural interaction, and regional economic growth. This study uses a library research method with a qualitative descriptive approach by analyzing scientific literature, policy documents, and previous studies related to place branding, destination branding, cross-border tourism, borderland development, and regional economic transformation. The findings show that the Indonesia–Malaysia border region has strong potential to be developed as a competitive economic and tourism destination through the utilization of Border Crossing Posts, local superior products, cultural heritage, natural attractions, and cross-border community mobility. However, this potential has not been fully integrated into a coherent destination branding strategy. Therefore, branding must be understood not merely as a promotional tool, but as a regional transformation instrument that connects local identity, economic activities, tourism experiences, digital promotion, and collaborative governance. The study concludes that an integrated branding strategy can strengthen the image of border areas as productive, safe, inclusive, and attractive destinations for tourists, investors, and business actors. This research contributes conceptually to the development of border destination branding studies and practically to policy formulation for sustainable economic and tourism development in the Indonesia–Malaysia border region.