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Zulfan Affandi
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Religion Education

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THE POLITICAL COMMUNICATION STRATEGY OF SUSILO BAMBANG YUDHOYONO IN CONSTRUCTING A CHARISMATIC IMAGE AS A NATIONAL LEADER Faiz Ahmad Zidan; Ahmad Sampurna Rambe; Muhammad Alfazar; Nursamsiah Pasya; Zulfan Affandi; Muhammad Panusunan Harahap
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study explores the charismatic leadership of Susilo Bambang Yudhoyono (SBY) in the context of political communication, highlighting his assertive, structured, meaningful, and charismatic communication style that defined his presidency in the Republic of Indonesia. Using a qualitative method with a literature study approach, this research analyzes how SBY’s military and academic background shaped his formal yet emotional communication character and his ability to foster a close relationship with the public through elegant rhetoric. Although he has completed his term in office, his charismatic image and cautious yet authoritative communication style remain relevant in Indonesia's political landscape. The findings indicate that SBY’s charismatic leadership not only had an impact during his presidency but also serves as a model for stable, intellectual, and ethical political communication for current and future leaders.
PUBLIC RELATIONS STRATEGY IN BUILDING THE IMAGE OF UIN SUMATERA UTARA AS AN APPLIED ISLAMIC UNIVERSITY IN THE DIGITAL ERA Nur Hanifah; Nursamsiah Pasya Hasibuan; Amelia Lestari Butar-butar; Defi Nurfajaria; Zulfan Affandi
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to describe and analyze the public relations strategies in building the image of the State Islamic University of North Sumatra (UIN-SU) as a campus based on applied Islamic sciences, as well as to identify its challenges and obstacles. This research employs a qualitative approach, with data collected through observation, interviews, and documentation. Data analysis was conducted through data reduction, presentation, and verification, while data validity was tested using triangulation. The findings reveal that UIN-SU’s public relations strategies include: optimizing website management; promoting campus events; implementing Corporate Social Responsibility (CSR) activities through direct community involvement; collaborating with local mass media; strengthening corporate identity; publishing content via social media platforms such as Instagram, TikTok, YouTube, Facebook, and newspapers; persuasive communication with prospective students; and branding efforts targeted at Islamic Senior High Schools, general Senior High Schools, and Vocational High Schools. The internal obstacles involve limited public relations personnel, while external challenges include low student awareness in disseminating campus information and the need to tailor content for Generation Z. This study contributes by offering strategic guidance for Islamic higher education institutions in effectively developing their institutional image through the strengthening of strategic communication and collaboration, particularly in the digital era.
THE RELATIONSHIP BETWEEN PARENT-CHILD COMMUNICATION AND GADGET ADDICTION (A Psychological and Da'wah Communication Study) Winda Kustiawan; Zulfan Affandi; Muqtada Ibrahim; Rifqi Prayogi Hidayat
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

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This study aims to analyze the relationship between parent-child communication patterns and the impact of gadget use on adolescents’ mental health and behavior. The research method employed is qualitative with a literature review approach, analyzing various relevant sources related to the research topic. The findings indicate that communication patterns between parents and children regarding gadget use are not linear or one-directional but rather conflicting. Gadget use can negatively affect children's mental health, leading to increased anxiety, stress, and gadget addiction. Tensions often arise due to differing perspectives between parents and children, reflecting authoritarian, permissive, and authoritative communication patterns. As a result, conflict becomes an inevitable outcome of excessive or uncontrolled gadget use. Conflict resolution involves providing understanding, effective communication from parents, and education for children so that they can use gadgets more wisely and responsibly.
Co-Authors Ahmad Sampurna Rambe Amelia Lestari Butar-butar Defi Nurfajaria Faiz Ahmad Zidan Muhammad Alfazar Muhammad Panusunan Harahap Muqtada Ibrahim Nur Hanifah Nursamsiah Pasya Nursamsiah Pasya Hasibuan Rifqi Prayogi Hidayat Winda Kustiawan