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All Journal EMBISS: Jurnal Ekonomi, Manajemen, Bisnis, Sosial Jurnal Ekonomika Manajemen Dan Bisnis
Raharjo, Didik Sapto
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Peran Koperasi Sekolah dalam Membentuk Pola Pikir Kewirausahaan Siswa: Studi Fenomenologi di SMK Budhi Warman II Jakarta Timur Faried, Ade Achmad; Intan, Lusi Reni; Raharjo, Didik Sapto; Hidayat, Arif
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 5 No. 4 (2025): Agustus 2025
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59889/embiss.v5i4.415

Abstract

This study aims to explore the role of school cooperatives in shaping students' entrepreneurial mindset through a phenomenological approach. The research was conducted at SMA Budhi Warman II East Jakarta, with main subjects being students actively involved in school cooperative activities. Data collection methods included observation, in-depth interviews, and documentation. Data were analyzed using descriptive qualitative analysis with an inductive approach. The results showed that the school cooperative plays a significant role in building awareness, attitudes, and entrepreneurial skills among students such as initiative, responsibility, independence, and teamwork. Moreover, through direct practice in managing business within the cooperative, students can better understand real business concepts and develop their entrepreneurial mindset. These findings provide important contributions to schools and policymakers in designing effective entrepreneurship development strategies
Peran Perencanaan Pemasaran Terhadap Penjualan di Rumah Makan Payakumbuah Makhrisyafrisal, Mohammad; Istiqomah, Ummi; Raharjo, Didik Sapto; Akbarona, Danang Aziz
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3229

Abstract

The increased degree of competition in the post-Covid-19 culinary industry has forced business owners, particularly Rumah Makan Padang Payakumbuah, to implement efficient marketing techniques aimed at increasing sales and ensuring long-term economic viability.  This study addresses the primary topic of how well-planned marketing strategies can improve the sales performance of culinary businesses in a quickly changing market environment.  The major goal is to investigate and evaluate the marketing planning strategies used and their influence on business growth.  This study employs a literature review strategy in conjunction with a qualitative descriptive methodology.  Content analysis is used to investigate relevant sources, such as academic journals, scholarly books, articles, and other secondary data that support the study's findings. According to the findings, Rumah Makan Padang Payakumbuah has successfully developed a comprehensive marketing strategy using digital technologies such as social media platforms, search engine optimization (SEO), and innovative, theme-based promotional campaigns. Such attempts have been successful in raising brand awareness, expanding market reach, and dramatically increasing sales volume. Furthermore, the integration of the marketing mix (4Ps) and SWOT analysis has improved the company's competitive position in an increasingly saturated businesses.  The emphasis on authentic culinary flavors, precise market segmentation, and a digitally driven promotional approach are identified as key drivers behind the business’s notable success.
Co-Authors Akbarona, Danang Aziz Arif Hidayat Faried, Ade Achmad Intan, Lusi Reni Istiqomah, Ummi Makhrisyafrisal, Mohammad