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All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship International Journal of Business and Applied Economics (IJBAE)
Masula, Fariham
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Developing Competitive Advantage Strategies for MSMEs: A Case Study of Aroma Khas Poncokusumo Tempe Chips in Malang Regency Masula, Fariham; Ramadhani, Bima; Putri, Naja Jessyka Maulani; Z, Zulfan Zulkarnaen; Sudarmiatin, Sudarmiatin
International Journal of Business and Applied Economics Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i6.12416

Abstract

This research utilizes Porter's Five Forces analysis to assess the development strategies for the competitive advantage of the Aroma Khas Poncokusumo Tempe Chip MSMEs. The primary advantages of these MSMEs are their unique fermentation process, consistent product quality, and high traditional value. Challenges such as the threat of substitute products, supplier dependency, and raw material price fluctuations require innovative approaches. Product diversification, branding enhancement, digital marketing, and customer loyalty programs are identified as effective solutions. These strategies are supported by workforce training and production optimization to ensure business sustainability. This holistic approach enables MSMEs to thrive in a competitive market and contribute to the local economy.
Analisis Peran Pendapatan Non-Pendidikan dalam Mendukung Keberlanjutan Sumber daya Keuangan pada Politeknik Negeri Semarang (Polines) Masula, Fariham; Zagladi, Arief Noviarakhman
Jurnal Maksipreneur Vol 15 No 1 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i1.2005

Abstract

This study aims to analyze the role of non-educational revenue in supporting the financial sustainability of Politeknik Negeri Semarang (Polines). Using a qualitative research method with a document analysis approach, this research examines Polines' revenue realization from 2020 to 2023. The findings reveal that non-educational revenue is pivotal in enhancing Polines’ financial flexibility and independence. Nevertheless, Polines continues to face challenges, including reliance on the State Budget (APBN) and underutilization of its research and innovation potential. The study recommends strategies for revenue diversification, strengthening governance, and optimizing innovation to enhance Polines’ financial sustainability. These strategies emphasize the concept of an entrepreneurial university and utilize Valuable, Rare, Inimitable, and Organized (VRIO).
Co-Authors Arief Noviarakhman Zagladi Putri, Naja Jessyka Maulani Ramadhani, Bima Sudarmiatin Z, Zulfan Zulkarnaen