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All Journal International Journal of Business and Applied Economics (IJBAE) Intelektualitas
Ramadhani, Bima
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Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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Application of Ethics and Science in Life Ramadhani, Bima; Putri, Naja Jessyka Maulani; Winarno, Agung
Intelektualitas Jurnal Penelitian Lintas Keilmuan Vol. 1 No. 3 (2024): November
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/intelektualitas.v1i3.3374

Abstract

Essentially, ethics and morals are guidelines for human action, and science seeks to explain reality as it is. Science is a systematic effort to investigate, discover and improve human understanding of various aspects of human nature. These aspects are limited to produce clear formulations. By limiting the range of their views, science provides confidence, and this confidence comes from its limitations. Science is not just knowledge, but encapsulates a body of knowledge that is based on recognized theories and can be tested with a set of recognized methods in a particular field.
Developing Competitive Advantage Strategies for MSMEs: A Case Study of Aroma Khas Poncokusumo Tempe Chips in Malang Regency Masula, Fariham; Ramadhani, Bima; Putri, Naja Jessyka Maulani; Z, Zulfan Zulkarnaen; Sudarmiatin, Sudarmiatin
International Journal of Business and Applied Economics Vol. 3 No. 6 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v3i6.12416

Abstract

This research utilizes Porter's Five Forces analysis to assess the development strategies for the competitive advantage of the Aroma Khas Poncokusumo Tempe Chip MSMEs. The primary advantages of these MSMEs are their unique fermentation process, consistent product quality, and high traditional value. Challenges such as the threat of substitute products, supplier dependency, and raw material price fluctuations require innovative approaches. Product diversification, branding enhancement, digital marketing, and customer loyalty programs are identified as effective solutions. These strategies are supported by workforce training and production optimization to ensure business sustainability. This holistic approach enables MSMEs to thrive in a competitive market and contribute to the local economy.
Co-Authors Agung Winarno Masula, Fariham Putri, Naja Jessyka Maulani Sudarmiatin Z, Zulfan Zulkarnaen