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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Nst, Anggun Dwi Nanda
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Citra Merek terhadap Kepercayaan Konsumen pada Keunggulan Produk Kosmetik MS GLOW Rkt, Lana Sari; Hanifah, Nur; Nst, Anggun Dwi Nanda; Nadila, Nurhaida; Nainggolan, Annisa Erina; Ramadhani, Izky Putri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.499

Abstract

The purpose of this research is to find out the level of consumer confidence in the beauty product MS GLOW, which has a significant impact. This shows that customers consider MS GLOW beauty products to be superior to other competing brands. According to customers, products from the MS GLOW brand have high quality and have a positive effect on the face when used. The explanation of the relationship or influence between consumer confidence, brand loyalty, and brand image, with brand loyalty revealed that the business world is always evolving over time, especially in the cosmetics or beauty industry, which has become a necessity for all humans, both men and women. The marketing communication strategy in this research begins with a marketing strategy based on the four Ps, namely product, price, place, and promotion. This research uses a qualitative approach to explain the collected data.
Co-Authors Nadila, Nurhaida Nainggolan, Annisa Erina Nur Hanifah Ramadhani, Izky Putri Rkt, Lana Sari