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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat El-Mujtama: Jurnal Pengabdian Masyarakat
Rkt, Lana Sari
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Citra Merek terhadap  Kepercayaan Konsumen Pada Keunggulan Produk Kosmetik MS Glow Nurhanifah, Nurhanifah; Rkt, Lana Sari; Nanda Nst, Anggun Dwi; Nadila, Nurhaida; Nainggolan, Annisa Erina; Ramadhani, Izky Putri
El-Mujtama: Jurnal Pengabdian Masyarakat Vol 4 No 1 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i1.3336

Abstract

The goal of this study is to find out how much consumers trust Ms. Glow's beauty products, which has a big impact. This demonstrates that customers consider Ms. Glow's beauty products to be superior to those of rival brands or other brands. The Ms. Glow brand's products, according to customers, are of high quality and have a positive effect on the face when used. The business world always evolves over time, especially the cosmetic or beauty industry, which has become a necessity for every human being, both men and women, according to the explanation of the relationship or influence of brand image with brand loyalty and consumer trust with brand loyalty. The marketing communication strategies in this study start with marketing strategies based on the four Ps—product, price, places, and promotion. the kinds of promotions that were done and how satisfied customers were. The author employs a qualitative approach, and the author of this study employs a qualitative approach to explain the collected data. Keyword: Ms Glow, Effect of good image, Marketing Communication Strategy, Marketing Effectiveness
Citra Merek terhadap Kepercayaan Konsumen pada Keunggulan Produk Kosmetik MS GLOW Rkt, Lana Sari; Hanifah, Nur; Nst, Anggun Dwi Nanda; Nadila, Nurhaida; Nainggolan, Annisa Erina; Ramadhani, Izky Putri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 2 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i2.499

Abstract

The purpose of this research is to find out the level of consumer confidence in the beauty product MS GLOW, which has a significant impact. This shows that customers consider MS GLOW beauty products to be superior to other competing brands. According to customers, products from the MS GLOW brand have high quality and have a positive effect on the face when used. The explanation of the relationship or influence between consumer confidence, brand loyalty, and brand image, with brand loyalty revealed that the business world is always evolving over time, especially in the cosmetics or beauty industry, which has become a necessity for all humans, both men and women. The marketing communication strategy in this research begins with a marketing strategy based on the four Ps, namely product, price, place, and promotion. This research uses a qualitative approach to explain the collected data.
Co-Authors Nadila, Nurhaida Nainggolan, Annisa Erina Nanda Nst, Anggun Dwi Nst, Anggun Dwi Nanda Nur Hanifah Nurhanifah Nurhanifah Ramadhani, Izky Putri