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Political Marketing of Stream by Candidates through Facebook in the 2018 Regional Election of East Java Arina Rohmatul Hidayah
Politicon : Jurnal Ilmu Politik Vol 3, No 1 (2021): Politicon : Jurnal Ilmu Politik
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/politicon.v3i1.9456

Previous researches on political marketing found several gaps in terms of content and essence as a process of political exchange and interaction. Based on this, the researcher aims to actualize the essence of the basic theory or concept of political marketing into the 2018 regional election of East Java through the use of social media as an interactive media. For the content aspect, researcher selected political stream as a society cultural system. It considered as one of the determining aspects for voter preferences, especially in East Java. Qualitative approach with the content analysis method conducted for this research by applying political marketing theories and the political stream concepts from Clifford Geertz. The result of this research revealed that political stream also revolves around the political elite. Each candidate tries to display some stream characteristics that are considered familiar by the public to increase redundancy or message certainty. In this case, Gus Ipul-Puti is considered to be stronger and more varied than Khofifah-Emil. However, from public reaction, not all of the political streams conveyed can be clearly captured by the users. This occurred because there are some cultural differences between the message sender and it’s receiver. Nevertheless, the implications of this research can be used as a benchmark of how to utilize political stream effectively in order to get a positive response from the public. Then, it also can be literacy medium to recognize the cultural symbols raised in political contestation in Indonesia.

Commodification In Public Sphere; The Fight Of Ideology Through Social Media Arina Rohmatul Hidayah; Moch. Mukhlison
Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam Vol. 3 No. 01 (2020): Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam, Agus
Publisher : Institut Agama Islam Tribakti (IAIT) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/kpi.v3i01.1578

This paper wants to present a critical perspective in reading the discourse that has been played on social media in the last few days. With literature review method, the KPK Taliban is a form of discourse in which ideological values which are basically the principle of a person or group in determining the direction and purpose of how to proceed, are modified in such a way as to be sold or made into public commodities for political interests. The use of the term Taliban which is associated with hardline of Islam, wants to form an Islamic government in accordance with Islamic laws, is considered have a high 'selling power' so that it can be used to reduce the image of KPK as a law enforcement agency. Like a word, every journalist will try to make interesting headline to get a high view of readers. This term can seem to describe that there has been an internal radicalization in KPK that has created a system of eradicating selective corruption based on the ideology of investigator. From this point of view, social media can be said to be an easy facilitator to explore discourses of this kind. Due to the absence of a gate keeper or news editor, anyone who has an interest in them is free to release any statement even if it is not accompanied by valid data. Even rational and critical discussions such as the basic concept of public sphere are transformed into irrational

Multitheoretical Communication Framework of Slang Language: A Case Study toward Interpretation and The Use of Anjay in Indonesia Arina Rohmatul Hidayah
Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam Vol. 3 No. 2 (2021): Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam, Febru
Publisher : Institut Agama Islam Tribakti (IAIT) Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/kpi.v3i2.1600

This research was conducted with the aim of discussing an issue that is currently viral on social media in Indonesia, namely the prohibition of using the word of anjay as slang language. The lack of research based on theoretical exploration of slang is a component that needs to be completed. So in this case, the researcher puts forward a multitheoretical framework, especially with regard to communication theories, where one of the components of the study also involves problems of language, structure and function in society. Through the case study method, the researcher selected 5 informants who understood and had used the word of anjay. Finally, with in-depth interview, there are many aspects that can be explored from the word of anjay and there are several relevant theories to explain these aspects.

Cultural Studies and Media Ecology: Identifying Mass Culture and Cultural Proliferation through Javanese Pop Music on Social Media Arina Rohmatul Hidayah; Ellyda Retpitasari
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.577

The presence of Javanese pop music on social media is an interesting phenomenon to study. This phenomenon illustrates that there is a cultural transformation in society. To explore this, the researcher conducted a study using the audience reception analysis method to find out how the construction of people's meanings of the Pop Javanese phenomenon on social media, how they think the role of social media in the transformation of music that is happening and in-depth interviews with local Pop Jawa musicians, Den Juang, regarding their motives and goals for popularizing this music through social media. The data findings show that media ecology theory negates the concept of mass culture or popular culture in cultural studies. The point of emphasis in cultural studies focuses on the view that the media is a place of cultural production. Thus, there is a process of hegemony that leads to the common sense of society to accept the general "truth" spread through the media. However, the facts on the ground support the thinking of media ecology theory, which indeed looks at the development of media as a message of transformation of human civilization without being balanced with more depth and understanding of the messages conveyed.

Cultural Studies and Media Ecology: Identifying Mass Culture and Cultural Proliferation through Javanese Pop Music on Social Media Rohmatul Hidayah, Arina; Retpitasari, Ellyda
Jurnal Spektrum Komunikasi Vol 11 No 3 (2023): Jurnal Spektrum Komunikasi : September 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i3.577

The presence of Javanese pop music on social media is an interesting phenomenon to study. This phenomenon illustrates that there is a cultural transformation in society. To explore this, the researcher conducted a study using the audience reception analysis method to find out how the construction of people's meanings of the Pop Javanese phenomenon on social media, how they think the role of social media in the transformation of music that is happening and in-depth interviews with local Pop Jawa musicians, Den Juang, regarding their motives and goals for popularizing this music through social media. The data findings show that media ecology theory negates the concept of mass culture or popular culture in cultural studies. The point of emphasis in cultural studies focuses on the view that the media is a place of cultural production. Thus, there is a process of hegemony that leads to the common sense of society to accept the general "truth" spread through the media. However, the facts on the ground support the thinking of media ecology theory, which indeed looks at the development of media as a message of transformation of human civilization without being balanced with more depth and understanding of the messages conveyed.

Analisis Pemanfaatan Media Penyiaran dalam Diseminasi Nilai-Nilai Keagamaan Islam: Studi Kasus Program Islam Itu Indah di TRANSTV Rahman Hakim, Hari; Hidayah, Arina Rohmatul; Alisya, Mia; Khairunnisa, Khairunnisa; Bayu, Bayu
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 2 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i2.6562

This research examines the utilization of broadcast media in disseminating Islamic religious values through a case study of the program "Islam Itu Indah" on TRANSTV. The research method used is qualitative descriptive research with a case study approach. The main findings of this study include an analysis of the program's effectiveness in spreading religious values, public response and participation, and factors influencing the utilization of broadcast media in this context. The study aims to analyze the utilization of broadcast media in disseminating Islamic religious values through a case study of the program "Islam Itu Indah" on TRANSTV. The research method used is qualitative descriptive research with a case study approach. Data were collected through program content analysis, interviews with stakeholders such as producers, media observers, and program viewers, as well as observations of the public's response to the program. The results of the study indicate that the program "Islam Itu Indah" is effective in conveying religious values through broadcast media. The public's response to this program varies, with the majority expressing appreciation for the positive and inspirational portrayal of religious values. Factors such as high-quality program content, selection of credible speakers, and effective promotion strategies contribute to the success of this program in disseminating religious messages. However, there are also challenges faced, such as competition with similar programs, changing audience preferences, and criticism of religious representation in the media. Thus, this study not only provides an overview of the effectiveness of the "Islam Itu Indah" program in spreading religious values but also highlights the complexity and dynamics in utilizing broadcast media for religious purposes.The practical implications of this study include recommendations for developing more innovative and audience-relevant program content, more effective communication strategies to reach a wider audience, and efforts to enhance the production quality and promotion of religious programs in broadcast media. Therefore, this study makes a significant contribution to understanding the role of media in conveying religious messages and formulating more effective strategies for media utilization in a religious context.

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