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All Journal Economics and Digital Business Journal
Artan, Silvina
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analysis of Service Quality, Price and Customer Trust on Loyalty at Fritto Chicken on Asia Medan Street Situmorang, Irvan Rolyesh; Artan, Silvia; Artan, Silvina; Melyani, Melyani
Economics and Digital Business Journal Vol. 1 No. 2 (2024): ECODIG
Publisher : CNPLUS Publisher

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Abstract

The Fritto Chicken is a fast-food franchise located in Medan, known for its specialty in fried chicken. Amidst the rapid growth of the culinary industry and intense competition, the Fritto Chicken branch must strive to maintain customer loyalty. Key factors such as service quality, pricing, and brand trust are essential to evaluate in order to remain competitive and foster customer retention. This research was conducted to explore how service quality, pricing, and customer trust contribute to building loyalty among patrons of the Fritto Chicken branch. A quantitative method with a causal associative approach was employed, gathering data through questionnaires distributed to 100 customers. The study utilized theoretical frameworks surrounding service quality, pricing, and customer trust to assess their positive and significant influence on customer loyalty.
Analysis of Maximum Profit From The Sale of Medan Floss Roll Using The Simplex Method And POM-QM Software Gultom, Pesta; Artan, Silvia; Artan, Silvina
Economics and Digital Business Journal Vol. 2 No. 1 (2025): ECODIG
Publisher : CNPLUS Publisher

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Abstract

Abstract Shredded bread rolls are examples of some original culinary products from Eastern Indonesia, especially in the region of West Papua. This product can also be made by tourists visiting West Papua and it is possible to buy it for daily consumption whether it's breakfast, lunch, dinner, or snack. The purpose of establishing the business is to preserve the cultural values in the region and improve the regional economy, so that it is therefore necessary to have a technique or method in determining the maximum profit. The simplex method is the method used in this study and utilizes information technologyuse of POM-QM tools to calculate the estimated cost of selling and shipping the product.
Co-Authors Artan, Silvia Gultom, Pesta Melyani Melyani, Melyani Situmorang, Irvan Rolyesh