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All Journal SEEIJ (Social Economics and Ecology International Journal)
Bhekti Setyo Wibowo
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other

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DIGITAL TOOLS TO PROMOTE BANTENGAN ART: KEBO PUTRO JOYO ANOM CASE STUDY Kusumawati, Yudhistya Ayu; Yongkie Angkawijaya; Bhekti Setyo Wibowo
SEEIJ (Social Economics and Ecology International Journal) Vol. 9 No. 2 (2025): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v9i2.12740

Abstract

There are various kinds of culture in Indonesia, especially the local culture. It's not surprising that many young and old people take part in maintaining local culture, one of which is Bantengan art. Bantengan art is widely known by people who love traditional culture. The traditional art of Bantengan comes from East Java, combining elements of ballet, kanuragan, music, and thick poetry or mantras with a magical feel. The game will be interesting if it enters the trance stage, namely the stage where the player holding the Bull's head becomes possessed by the spirit of the Bull's ancestors. The Kebo Putro Joyo Anom Bantengan Art Group is one of the many Bantengan art groups in Malang Regency. The preservation of traditional arts, such as Bantengan, is crucial for cultural heritage and community identity. However, the challenges of modern times, including rapid urbanization and globalization, threaten the continuity of these art forms. To address this issue, this research explores the potential of digital tools to promote and preserve Bantengan art within the Kebo Putro Joyo Anom art group in Malang District, East Java. By leveraging digital platforms and technologies, the study aims to create a more accessible and engaging experience for both artists and audiences, fostering a deeper appreciation for Bantengan art and ensuring its legacy for future generations.
ENHANCING BANYUMARO RIVER TUBING TOURISM WITH MERCHANDISE DESIGN Kusumawati, Yudhistya Ayu; Bhekti Setyo Wibowo; Frederik Masri Gasa; Hamzah Ramadhan
SEEIJ (Social Economics and Ecology International Journal) Vol. 10 No. 1 (2026): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v10i1.12738

Abstract

Tourism is an important aspect as part of the government's priority. This paper investigates the enhancement of Banyumaro River Tubing tourism through innovative merchandise design, aiming to improve the overall visitor experience while promoting local culture and environmental awareness. The study begins by analyzing the current state of tubing tourism along the Banyumaro River Tubing, identifying the existing challenges related to visitor engagement, local economic benefits, and ecological sustainability. By integrating merchandise that reflects the unique attributes of the Banyumaro River Tubing and surrounding communities, the research underscores the potential for merchandise to serve not only as souvenirs but also as educational tools that raise awareness about river conservation and promote the local culture. Furthermore, the study employs design thinking to gain insights from local stakeholders. Results indicate that well-designed merchandise can significantly enhance brand recognition and visitor satisfaction, leading to increased repeat visits and a stronger economic impact on the local community. The findings offer actionable recommendations for local entrepreneurs and tourism operators on effective merchandise design strategies that align with sustainable tourism practices. This research contributes to the growing body of literature on tourism enhancement through product innovation, highlighting the role of local merchandise in driving sustainable tourism development in riverine environments.
Co-Authors Frederik Masri Gasa Hamzah Ramadhan Yongkie Angkawijaya Yudhistya Ayu Kusumawati, Yudhistya Ayu