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Analysis of the Use of the Term 'Widow' and Its Impact on the Electability of the Rido Candidate Pair in the Jakarta Regional Election Through the Shannon-Weaver Communication Model Henry T. Sianipar; Fitri Sarasati; Hamzah Ramadhan; Tri Wahyuti
INTERACTION: Jurnal Pendidikan Bahasa Vol. 11 No. 2 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Program Studi Pendidikan Bahasa Inggris, Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/interactionjournal.v11i2.836

Abstract

The candidates for Governor and Deputy Governor of DKI Jakarta 2024, Ridwan Kamil and Suswono (RIDO), utilized the Shannon-Weaver communication model. The controversy began with Suswono's statement suggesting that "wealthy widows marry unemployed young men," followed by a similar remark from Ridwan Kamil. This study explores how the use of sensitive language can influence public perception and the electability of political candidates. Using the Shannon-Weaver model, the study identifies five stages of communication: information source, encoding process, channel and noise, receiver, and destination. The analysis results reveal that semantic noise and socio-cultural contexts sensitive to gender issues significantly contributed to negative perceptions among the public. Criticism from various organizations and public figures amplified this negative impact, which was reflected in the decline of RIDO's electability, ultimately leading to their defeat in the 2024 Jakarta election. This study highlights the importance of careful word choice in political communication and how semantic noise can affect message effectiveness. The Shannon-Weaver model, although initially designed for technical communication, can be adapted to analyze the complexities of contemporary political communication, particularly regarding the use of language with sensitive gender and social dimensions.
Akomodasi Komunikasi dan Rekomendasi Model Early Warning System (EWS) pada Kasus Ujaran Kebencian Berbasis Etnis di Media Sosial Sarasati, Fitri; Jamalullail; Hamzah Ramadhan; Henry Sianipar; Tri Wahyuti
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/m9m5fd11

Abstract

This research analyzes the Toraja-Makassar ethnic conflict triggered by hate speech on social media and proposes a conflict prevention model based on the Early Warning System (EWS). Using Communication Accommodation Theory, research identifies forms of divergence in hate speech that widen social and cultural distances between ethnic groups. As a solution, the PRISMA EWS (Proactive Real-time Integrated Social Media Analysis Early Warning System) model is proposed which consists of four layers: monitoring-detection-analysis-response, analysis & assessment, warning system, and core system. This model is designed to detect early signs of conflict through social media analysis using machine learning, taking into account the local cultural context and involving various stakeholders. The research methodology used is qualitative with a comprehensive literature study approach to analyze the Toraja-Makassar ethnic conflict and develop a social media-based Early Warning System (EWS) model. The research results show that the PRISMA EWS model has the potential to be effective in preventing ethnic conflict on social media, although its implementation requires technological infrastructure support and intensive multi-stakeholder cooperation..