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All Journal Jurnal SASAK : Desain Visual dan Komunikasi International Journal of Multidisciplinary Research and Literature (IJOMRAL)
Wijaya, I Kadek Adi Putra
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Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Re-branding Identitas Visual dalam Desain Kemasan Amenities Hospitality untuk Memperkuat Citra Merek Rimbawan, Ari; Wijaya, I Kadek Adi Putra; Sumadewa, I Nyoman Yoga; Suryani, Ni Nyoman Diah
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 6 No. 1 (2024): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v6i1.4005

Abstract

Persaingan bisnis yang kompetitif pada industri hospitality, memacu desainer untuk mendesain kemasan amenities villa yang memiliki peran berarti dalam menciptakan kesan pertama yang positif dan ingatan yang kuat tentang citra merek bagi konsumen. Penelitian ini bertujuan untuk mempelajari identitas visual dan konsep desain untuk kemasan amenities villa yang dapat memperkuat citra merek. Penelitian ini menggunakan metode observasi dan kualitatif dengan mengumpulkan data dari literatur terkait, studi kasus, dan wawancara. Hasil penelitian menunjukkan bahwa desain kemasan harus dapat mencerminkan identitas visual, estetika, keberlanjutan, dan citra merek. Komponen penting dalam perancangan kemasan dalam menciptakan kemasan yang memikat yaitu pemilihan warna, jenis huruf, elemen visual, dan konsistensi merek. Identitas visual berperan sangat penting dalam memperkuat citra merek di industri hospitality. Penggunaan elemen visual yang konsisten dan tepat dengan nilai dan citra merek, membuat perusahaan dapat menciptakan pengalaman yang berkesan dan memenangkan hati konsumen. Penelitian ini memberikan wawasan yang berharga bagi industri hospitality untuk memperkuat citra merek melalui desain kemasan amenities yang tepat dan inovatif.
THE VISUAL METAPHOR OF WATER IN FLAT AND SPATIAL MOTION ARTISTRY IN THE CREATION OF ANIMATED FILMS TOYANING MAHAGUNA Wijaya, I Kadek Adi Putra; Raharja, I Gede Mugi; Suardina, I Nyoman; Pramana, I Made Bayu
International Journal of Multidisciplinary Research and Literature Vol. 5 No. 2 (2026): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v5i2.422

Abstract

Water constitutes a fundamental element of the universe and functions as a primary source of life for all living beings on Earth. In Hindu cosmology, Bhuana Alit (the microcosm of the world) is composed of five essential elements Pertiwi (earth), Apah (water), Teja (fire), Bayu (air), and Akasa (ether) that together structure both the physical environment and human existence. Among these elements, water occupies a particularly vital position, as it is directly perceivable through the human senses and indispensable for biological, social, and spiritual continuity. In Gianyar Regency, especially within the Traditional Village of Tegallalang, natural springs represent not only essential ecological resources but also sacred cultural sites that sustain community life. This research employs a qualitative methodology with an ethnographic approach to examine the animated film Toyaning Maha Guna as a cultural narrative that articulates the significance of water through historical, mythological, and folkloric perspectives. The study integrates observations on water utilization, environmental conditions, and spiritual values embedded in local traditions. Structurally, the film adopts the temporal framework of Tri Semaya Kala, particularly emphasizing Atita (the past) in its opening sequence. This segment portrays the descent of the Trimurti Brahma, Vishnu, and Iswara to rescue the Earth from destruction, symbolizing divine intervention as a response to ecological imbalance. From a Hindu philosophical perspective, the visualization and narrative construct water not merely as a physical resource but as a sacred medium of purification, regeneration, and cosmic harmony. The voluntary descent of the gods signifies an ethical model of responsibility and care toward nature, projecting an ideal relationship between humanity, divinity, and the environment. Through this narrative strategy, Toyaning Maha Guna functions as both an aesthetic expression and an environmental discourse, reinforcing the moral imperative to preserve water sources as the foundation of life, civilization, and spiritual well-being.
Co-Authors Ari Rimbawan BAYU PRAMANA, I MADE I Nyoman Yoga Sumadewa I Nyoman, suardina Raharja, I Gede Mugi Suryani, Ni Nyoman Diah