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All Journal Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Socius: Social Sciences Research Journal
Ramadhanty, Sucianty
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Cyber Public Relations “Ketimbang Ngemis Jakarta” Melalui Instagram Ramadhanty, Sucianty; Zebua, Winda Dwi Astuti
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 10 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16757844

Abstract

Cyber public relations has now become a trend that certainly encourages public relations practitioners to be more practical, fast, and also dynamic in doing their work.  Social media becomes one of the media that is very active and effective in conveying information on the implementation of cyber public relations. This research aims to describe cyber public relations conducted by the nonprofit organization “Ketimbang Ngemis Jakarta” through instagram social media as a form of public relations activities. This research is conducted with a qualitative research approach. The study did not test a hypothesis, but rather emphasized data collection to describe the actual state of the field. The data collection technique is conducted using interviews with two key informants and two informants triangulation of sources, observations, and documentation. The data analysis techniques for the study used interactive data analysis models by Matthew B. Miles and A. Michael Huberman. These include data reduction, data presentation, inference or validation. The results show how “Ketimbang Ngemis Jakarta” runs cyber public relations in accordance with the concept of cyber public relations from Dasrun Hidayat, namely with direct feedback characteristics, competitive opportunities, two-way communication, strengthening communication relationships, and saving.
STRATEGI KAMPANYE CROWDFUNDING PERSUASIF LEMBAGA SOSIAL DALAM MELAKUKAN GERAKAN SOSIAL BERDERMA Zebua, Winda Dwi Astuti; Utari, Syifa Astasia; Rahman, Abdul; Ramadhanty, Sucianty
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 1 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.1.101-112

Abstract

This article aims to analyze the persuasive crowdfunding campaign strategies carried out by the social organization Ketimbang Ngemis Jakarta (KNJ) in the charitable social movement through Instagram. Grounded in Pope's (2023) theory, three key factors determine campaign success: communication strategy, credibility and transparency, and audience engagement. The research adopts a qualitative approach, utilizing in-depth interviews, online observation, and social media content analysis. Findings reveal KNJ's effective optimization of these factors. First, its communication strategy leverages visual content and emotional narratives (e.g., the story of Mr. Leo) to foster empathy and donor participation. Second, credibility and transparency are maintained through organizational legality, periodic reporting, and internal verification mechanisms for aid accuracy. Third, audience engagement is cultivated via two-way interactions, Instagram's interactive features, and public involvement in beneficiary recommendations. However, challenges such as donor fatigue and fraud risks persist. The study's outcomes offer a framework for other social organizations to optimize digital-era crowdfunding campaigns, emphasizing the synergy of emotionally compelling communication, robust credibility, and active audience participation.
Co-Authors Abdul Rahman Utari, Syifa Astasia Winda Dwi Astuti Zebua zebua, winda dwi astuti